Why does Prager say that “suddenly a lot of things made sense” when she discovered that Barbie was designed by a man? Is she referring here only to Barbie’s looks?

Emily had doubts whether the Barbie Doll could have been designed by a woman. Barbie’s body – by proportion, a 23-inch waistline and 39-inch bust line – is unrealistic, and no woman could have this body. She notes millions of women facing eating disorders after trying to achieve bodies sexy as Barbie’s.Hence, she found sense that a man could have designed Barbie. Men are often blamed by feminists for their double standards against women. As part of the gender inequality in society, women are defined by their sexuality and beauty, while men are not.Thus, Barbie was designed as someone epitomized to have the perfect, sexual body. 2. Are we supposed to believe the claims that Prager makes in paragraph 4? What is the point she is trying to make? Paragraph four states: I don't mean to step on anyone's toes here. I loved my Barbie. Secretly, I still believe that neon pink and turquoise blue are the only colors in which to decorate a duplex condo. And like many o thers of my generation, I've never married, simply because I cannot find a man who looks as good in clam diggers as Ken.Ms. Prager emphasizes that, just like most of girls, she loved her Barbie dolls. The miniature houses coming with those dolls were in pink and turquoise. She remembered her fantasies as a child playing with Barbies, and meeting the man of her dreams, someone as perfect as Ken. The point Ms. Prager is trying make is that just like all other women she was enamored with Barbie dolls as a kid. She clarifies she’s not trying to confront with Barbie fans as she was a fan herself. 3. What is Prager’s DEFINITION of a feminist in this essay?Where do you find this definition? According to Ms. Prager, Barbie came about simultaneously with her consciousness of the feminist movement. She defines feminist in her essays as women seeking equality with men. Women, many feminists have complained, are treated by men as sexual objects, or objects themselves. They are jus t the object of men’s desires. With the Barbie doll, who has the perfect figure, women end up wasting a lifetime trying to achieve a perfect figure, to no avail. 4. What is Prager’s Thesis. Ms.Prager’s thesis is to eliminate our double standards in gender. She asserts that women should not be devalued, oppressed, and or treated as mere objects. She cites, among other things, Ken’s genitals being concealed while Barbie’s exposed to the fullest. She adds women are required to achieve a perfect figure, while men are not. She insists women should be treated like men in the real world, i. e. defined by their education, their work, or how they help society. The same standards for men and women should be set.

Power of Positive Thinking Book Summary

THE POWER OF POSITIVE THINKING Table of Contents 1. Weakness†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3 2. Why this book?†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3 3. Synopsis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 4. How did the book help me overcome my weakness? †¦Ã¢â‚¬ ¦.. 9 WEAKNESS The weakness on which I was working was pessimism. Pessimism is a state of mind in which one anticipates negative outcomes or believes that the evil, hardships, dangers, displeasures in life outweigh or dominate the good, luxuries, securities or pleasures in life. It affects ones thinking process adversely.It leads to loneliness, doubts on one’s own capabilities and con stant anxiety. I wanted to overcome this weakness, to develop self-confidence and redeem my self-esteem. This would fill my mind and eventually life with more optimism and happiness. WHY THIS BOOK? SYNOPSIS In the first chapter the author deals with the cause of feelings of inferiority and insecurity and ways to overcome them and build self confidence. Believe in yourself! The author says one should have faith in his abilities. To be successful and happy one must have a humble and reasonable confidence in his powers or capabilities.A sense of inferiority interferes in attainment of goals whereas self-confidence leads to self realization and thus further successful achievement. According to the author, the sources of inferiority complex are usually some emotional violence done to us in the past or the consequences of certain circumstances or something that we did to ourselves in the past. The author suggests that to build up feelings of self confidence in oneself the practice of sugg esting confidence concepts to one’s mind is very effective.A mind is obsessed by thoughts of insecurity and inadequacy because such ideas have dominated that person’s thinking over a long period of time. Hence, more positive pattern of ideas must be given to the mind and that is accomplished by repetitive suggestion of confidence ideas. Thus, disciplining the mind is required if one has to re-educate it and make it a power producing plant. We build up the feeling of security or insecurity by the way we think. In our thoughts we constantly fix attention upon sinister expectations of events that might happen, the result we constantly feel insecure.And we have a tendency to create by thought, the very condition we fear. Instead one can create positive results by vital thoughts of courage and confidence. Attitudes are more important than facts. Any fact facing us, however difficult, even seemingly hopeless, is not as important as our attitude toward that fact. How you thin k about a fact may defeat you before you ever do anything about it. The author further suggests going about your business on the assumption that what you have affirmed and visualized is true. Affirm it, visualize it, believe it, and it will actualize itself.Feelings of confidence depend on the type of thoughts that habitually occupy your mind. Think defeat and you are bound to feel defeated. But practice thinking confident thoughts and you will develop such a strong sense of capacity that regardless of what difficulties arise you will be able to overcome them. Feelings of confidence actually induce strength. Emerson said: â€Å"They conquer who believe they can† and â€Å"Do the thing you fear and the death of fear is certain†. Thus, practice confidence and faith and your fears and insecurities soon will have no power over you.In the first chapter, the author suggests following ways to overcome inferiority and to build up self-confidence: †¢ Picture yourself as su cceeding. †¢ Whenever a negative thought comes to mind, deliberately voice a positive thought to cancel it out. †¢ Do not build up obstacles in your imagination. Instead tear them down by tearing them apart. †¢ Do not compare yourself to others. †¢ Get a competent counselor to help you understand why you do what you do. Learn the origin of your inferiority and self-doubt feelings which often begin in childhood. Self- knowledge leads to a cure. Practice self-affirmations, for example, Yes, I can. Or I can do all things through belief in myself. †¢ Take an inventory of all the things you have going for you and begin to really appreciate your assets. Health, eyes, hearing, friends, family, son, house, shelter, food, income, transportation, intelligence etc. In the second chapter, the author talks about having a peaceful mind. The essence of the secret lies in a change of mental attitude. For this, one must learn to live on a different thought basis, however tho ught change requires effort.A life of inner peace, being harmonious and without stress is the easiest type of existence. A primary method for gaining peace is to practice emptying the mind. Thus, practice emptying your mind of fears, hates, insecurities, regrets, and guilt feelings. After you have emptied your mind of all the old, unhappy thoughts immediately start refilling it with creative and healthy thoughts. The mere fact that you are consciously trying to empty your mind tends to give you relief. Also emptying your mind is not enough. Your mind cannot remain in a vacuum for long.Fill it with creative end healthy thoughts so that thoughts of fear, hates and worries do not enter. At intervals, practice thinking a selected series of peaceful thoughts or utter a series of peaceful words. They have a healing effect on your mind. Another way of developing serene and quiet attitudes is to watch your manner of speech. It is important to eliminate from conversations all negative ideas, for they tend to produce tension and annoyance inwardly. Peale also says to spend some quiet time each day relaxing, and not thinking about anything much.He says picture your mind as a pond and see if you can achieve the state of smoothness and no ripples. Fill your mind with all peaceful experiences possible, then make planned and deliberate excursions to them in memory. He continues, saturate your thoughts with peaceful experiences, peaceful words, and ideas, and ultimately you will have a storehouse of peace-producing experiences to which you may turn for refreshment and renewal of your spirit. It will be a vast source of power. On fear and guilt he says, the quantity of vital force required to give the ersonality relief from either guilt or fear or a combination of each is so great that often only a fraction of energy remains for living. The result is that he tires quickly. Not being able to meet the full requirements of his responsibility, he retreats into an apathetic, dull, listless condition and is indeed even ready to give up and fall back sleepily in a state of enervation. You must eradicate fear and guilt before you will ever be able to sleep and regain your strength. On happiness, he says, you can be unhappy if you want to. It is the easiest thing in the world to accomplish.Go around telling yourself that nothing is going well, that nothing is satisfactory, and you can be quite sure of being unhappy. But say to yourself, â€Å"Things are going nicely. Life is good. I choose happiness,† and you can be certain of having your choice. Peale says, â€Å"The happiness habit is developed by simply practicing happy thinking. Make a mental list of happy thoughts and pass them through your mind several times each day. If an unhappiness thought should cross your mind, immediately stop, consciously eject it, and substitute a happiness thought. The way to happiness: keep your heart free from hate, your mind from worry. Live simply, expect little, and g ive much. Fill your life with love. Scatter sunshine. Forget self, think of others. Do as you would be done by. Try this for a week and you will be surprised. † Peale recommends we think about what we want to do if we could do anything. And to think about what we are good at. He says that if you talk to your subconscious, you can convince it to change its mind about things. But that it is naturally very reluctant to do this. So you must be firm and persistent.He says to remember that â€Å"mighty oaks from little acorns grow†. He says that as a clean engine delivers power, so too a clean mind (free from negative thoughts, guilt, hate, bitterness, fear, etc. ). He believed the secret of achievement is to hold a picture of a successful outcome in mind. Peale gave few problem solving tips which could be summarized as: †¢ Believe that for every problem there is a solution. †¢ Keep calm. Tension blocks the flow of thought power. Your brain  cannot operate efficie ntly under stress. Go at your problem easy-like. †¢ Don't try to force an answer.Keep your mind relaxed so that the solution will open up and become clear. †¢ Assemble all the facts, impartially, impersonally, and judicially. †¢ List these facts on paper. This clarifies your thinking, bringing the various into orderly system. You see as well as think. †¢ Trust in the faculty of insight and intuition — believe in your own ability to come up with a satisfactory solution. Don't get paralyzed by focusing on the idea that you must have the â€Å"perfect† or the â€Å"best† solution. Probably several solutions would somehow work out. Irritation, anger, hate, and resentment have such a powerful effect in producing ill-health.It is to fill the mind with attitudes of good will, forgiveness, faith, love, and the spirit of imperturbability. Some suggestions include †¢ Deliberately, by an act of will, keep your hands from clenching. Hold your finger s out straight. Deliberately reduce your tone; bring it down to a whisper. Remember that it is hard to argue in a whisper. Slump in a chair, or even lie down if possible. It is very difficult to get mad lying down. †¢ Say aloud to yourself, â€Å"Don't be a fool. This won't get me anywhere, so skip it â€Å"Everything is okay. It is not that big a deal. Everything is all right.It is ok. † †¢ Make a list of all the minor irritations. And find a reason for them not to irritate you anymore. Then cross them off. Do not leave any irritations uncrossed off. In this way you will weaken your anger to the point where you can control it. † †¢ When a hurt-feeling situation arises, get it straightened out as quickly as possible. Don't brood over it for a minute longer than you can help. Do something about it. Do not allow yourself to sulk or indulge in self-pity. Immediately apply the cure Unless you do so the situation can become distorted out of all proportion.So put some spiritual iodine on the hurt at once, by using a healing thought. †¢ Apply grievance drainage to your mind. He gives the example of pouring out your feelings to someone you trust, or to yourself on paper, until â€Å"not a vestige of it remains within you. Then forget it. † †¢ For those who believe in power of prayer he offers this technique: Pray for the person who you feel caused the hurt. Over and over and over until â€Å"†¦ you feel the malice fading away. † He also talks about the importance of relaxing in order to be able to cope and deal with things better.To summarize his tips on relaxation: †¢ Don't get the idea that you are Atlas carrying the world on your shoulders. Don't strain so hard. †¢ Determine to like your work. Then it will become a pleasure not drudgery. †¢ Plan your work–work your plan. †¢ Don't try to do everything at once. Try to do one thing well. †¢ Get a correct mental attitude, remember ing that ease or difficulty in your work depends upon on you think about it. Think it's hard and you make it hard. Think it's easy and it tends to become easy. †¢ Be efficient. †¢ Practice being relaxed. Take things in stride. Discipline yourself not to put off until tomorrow what you can do today. Accumulation of undone jobs makes your work harder. Keep your work up to schedule. On how to have constant energy,  Peale reveals the secret source of energy of every great person he has known: attunement with the Infinite. The knowledge that what one is doing is supported outside oneself and is serving a divine end, provides a constantly renewable source of energy. Working only by oneself and for oneself leads to burnout. Peale asks the readers to try prayer power. According to him,  prayer is different to what you thought it was.It is a space to say whatever is on your mind, in whatever language you choose. Instead of asking for things, give thanks in advance for what you desire, leave it in God's hands, and visualize the good outcome. The Peale formula is ‘Prayerize, Picturize, and Actualize’. Be surprised at its effectiveness. He asks us to expect the best and get it. Fearful creatures that we are, we tend to expect the worst. But an expectation of the best has a way of organizing forces in your favor. You are less likely to keep anything in reserve. The subconscious, which regulates much of our actions, merely reflects your beliefs.Alter the belief about an outcome, and your actions will seem to be shaped in order to achieve it. Peale's phrase is: ‘Doubt closes the power flow. Faith opens it. ‘ New thoughts can remake us. Use only positive and hopeful language for a 24-hour period. Then go back to being ‘realistic' the next day. Repeat this over a week and you find that what you considered realistic a week ago now seems pessimistic. In golfing terms, discover that ‘the rough is only mental'. Your new understand ing of what is realistic moves up to a higher, permanently positive level. HOW DID THE BOOK HELP ME OVEROME MY WEAKNESS? ———–THE END———–

Effect of size and culture on Project Management method selection Essay

Effect of size and culture on Project Management method selection - Essay Example Any organization with personnel numbering 30 or more is seen as a large organization even if it is confined within only one office building (Terrien, 1963, p 3). ‘A learned, shared, compelling, interrelated set of symbols whose meanings provide a set of orientations for members of a society. These orientations, taken together, provide solutions to problems that all societies must solve of they are to remain viable.’ In every organisation, a different management style and culture exists. Culture is a way of life and it is defined as a collective phenomenon, as it is partly shared with people who live or lived within the same social environment, where it was learned. Culture critically affects not only the way an organization performs but also its willingness to adapt to change. Many organizations are held hostage by previous success which makes it management believe that what happened in the past will always work even in future. This brings about a conservative culture leading to stagnation due progressive inertia. Popularly referred to as the â€Å"comfort zone†, this kind of inertia leads to organizations becoming totally outpaced by their more dynamic competitors, or even growing completely obsolete (Mills, 1984, pp 11-12). In a research carried out for the American Navy, Terrien (1963) set out to prove that the size of a social group affects the ordering and relationships within that group. His research proved that efficiency levels in carrying out a given task by the group tended to go down with the increase in size of the group. The research sampled 32 units of the Crocker-Anglo National Bank. The findings were that the Bank had several positions which sounded like supervisory ones but were not. For example, there were company vice-presidents and their deputies who in actual sense supervised no one unless such duties were occasionally delegated to them (Terrien, 1963, p 5). This resulted in a

The Relationship Between The Middle And Working Classes Essay

The Relationship Between The Middle And Working Classes - Essay Example This research will begin with the statement that around the turn of the twentieth century, there was so much inequality that the middle class and the working class could not afford the same standards of living. However, some members of the middle class stretched their hands to help those who were in the working class. Addams explains how as a child belonging to the middle class helped the working class children not to feel bad about their situation when her father told her to wear a cloth that other kids wear so that she can be equal with them. This attitude helped the members of the working class in the twentieth century to feel that they belong to the same society and can share equally with other members of the society. Addams uses her life example to suggest that living among the poor is an opportunity to improve their lives in many ways. She says, â€Å"There were other genuine reasons for living among the poor than that of practicing medicine upon them†. Improved live ref ers to several factors that make someone attain higher standards of living including increased wages, more food, better health, higher social status, more comfort, and higher financing standing in general. Addams says that people in the streets in East London were very poor and that the middle class tried to help them in mitigating their problems. Those poor people did not have enough food to eat and gathered in the streets at night to buy vegetables which were almost rotten, others eating them raw.

Fly Fishing - Method, Materials and Equipment Research Paper

Fly Fishing - Method, Materials and Equipment - Research Paper Example Fly Fishing Method - In fly fishing the pole used for fishing is much longer (about one and a half to two times longer) than the traditional one, The bait is fixed at the end of the pole in a flying to give an impression of a flying insect, which is later submerged in water cautiously to least disturb the swimming fishes. It is more natural in comparison to other methods used for fishing because of the tactic used, which needs profound practice before achievement. (GFF) Spin Casting for fishing; Spin casting is the other popular method of fishing that utilizes a spin casting reel at the top of the rod that is essentially the same as that of the spin rod. The equipment is operated with a thumb device. (OCES) The basic of the two tactics of fishing are contrary to each other. Hitherto, fly fishing can be stated better than spin casting based on the grounds that one can catch more trout and steelhead fly fishing than any other way. The other feature of fly fishing that gives it an edge on the other tactic includes the following. Precisely, the natural aspect of the tactics is enhanced due to use of ’lure’ for fish that is weightless and look like natural habitat food of fish. In addition, the methods of fly casting are also based on the ground features of the actual behavior of these food organisms that attract the fishes without leaving a sign of suspicion. Hence, fishes catch the bait as a bug out of the hatch that fish are feeding on at that time. A brief illustration of fly fishing will further assist the reader to get a clear picture view of the method. Materials and equipment need to fly fishing; the efficacy of the use of this method of fishing relies on the accuracy and proficiency of the right material at the right time for the right purpose. The basic materials and equipment used in fly fishing are illustrated below; Fly rod – and reel; the â€Å"lure† for fish is cast on fly rod and reel. These are the two essential pieces of equipment necessary for fishing.   The types, designs and functions vary as per the requirement of various fishing methods.

Summary Of The Elements Essay Example | Topics and Well Written Essays - 750 words

Summary Of The Elements - Essay Example The work of Abu Nasr has the significant contribution to the prevailing geometrical artwork of the Islamic culture such as those found in the wood art, tiles and much more. As noticed, the Islamic Scholars and mathematicians so far are involved in Mathematics with significant influence of their prevailing culture. Islamic culture had adapted mathematics, particularly geometric influence because it can be associated with it in the first place, especially in the face of artworks and everyday living. It is therefore of significant consideration that Islamic geometers did not eventually engage in mathematics just for the sole purpose of intellectual stimulation, but definitely in order to provide something for the continuing body of knowledge, especially the one that was founded by Euclid, the Euclidean geometry. The Euclidean Geometry has eventually provided a great influence on the Islamic Scholars, particularly the geometers. The Muslim geometers were able to provide the contribution in the formulation of concepts, or even extending the basic concepts of Euclid on geometry. As a result, the Muslim geometers were able to also provide ways to integrate the concept of mathematics and geometry in their arts, and in general, in their culture. From the above point of view, it is evident and so it is clear to say that Muslim geometers had significant contributions to the growing body of knowledge of geometry. The fundamental output associated with their learning of the mathematical concepts.

Discuss The Effects That Multinational companies can have on a host Essay

Discuss The Effects That Multinational companies can have on a host acountry - Essay Example The many economic benefits to host countries have prompted many countries around the world, including developed and developing countries to focusing on attracting multinational companies or foreign direct investments as they are also called. Even countries that were otherwise hostile to these types of investments have been seeing them in a positive light. The targeting of these multinational companies has become an important development strategy as countries such as Ireland provide grants towards start up costs and research and development (Jensen 2006:38 ). One effect that multinational companies have on a host country is the economic and financial benefits that are gained by the host country. Especially in developing countries this is a welcome change for both the worker and the political directorate. High employment levels are a panacea for political and social stability. In many cases multinational companies pay higher wages than local companies. The high demand for workers also contributes to the higher wages. The workers also receive training in technology, management, and entrepreneurial expertise that can be transferred to other facilities and areas in the country. Some employees also receive training in the parent company overseas. Consequently, the host now will now have a more highly skilled workforce that will be better able to compete with other countries. The host country will also receive economic gain through revenues paid to the government. Generally the companies are subjected to the different tax guidelines of the countries. In many cases the bargaining power of the host country helps these countries in securing major financial benefits. These tax incentives will increase economic growth and progress and will also help in stabilizing local currencies. The host country will also benefit from improved and new infrastructure. These developments help not only as an immediate benefit but in the long run as well.

Offshore oil in gulf of mexico Essay Example | Topics and Well Written Essays - 1000 words - 1

Offshore oil in gulf of mexico - Essay Example The original location of the oil industry was off the Louisianan coast. Though at first the production was negligible, it rose steadily such that in the 90’s it was producing around 25% of the world’s gas. The transformation of the offshore oil industry off the Mexican Gulf can be attributed to technological transformations and brisk entrepreneurship. The inventiveness turned the rather deserted Louisiana into a hub of prospering activity in terms of oil production. The industry at first got workers from around Louisiana but later workers came from all over the United States. It can be said that currently Louisiana is a major contributor to the United States’ economy. Consequently, people getting attracted to it were the expectations. After the Second World War, the veterans who came back home too part in the challenge of mining oil from the ocean floor. They were successful and the developing technology is continuously motivating their outcome as improvements to their system are made daily. The offshore mining industry now boasts over 4000 oil platforms that are active and pumping the petroleum to land (Fitzgerald 82). Offshore drilling for oil is quite challenging. Though the mechanism is mostly the same, the fact that this is being carried out miles away from the land makes it unique. The mechanism gets complicated when the sea floor is thousands of feet below sea level. In offshore drilling, artificial platforms have to be built for the drilling purpose. To highlight how complicated the process is, it is imperative to have an insight into the process of drilling in details. The artificial platform, for example, created to provide support for drilling is usually unstable due to water currents and the winds (Lloyd 45). In order to drill effectively in a non stable position, a drilling template is required. It is placed accurately by use of GPS and then a shallow hole is dug where it is cemented to the sea bed. That in place, the accuracy of the drilling is ensured without being hindered by the motion of the platform. A blowout preventer is installed too to prevent any gas from seeping out on the seabed and contaminating the water, just like in onshore mining. The rigs in this case have to be economized; there are movable rigs that are used solely for exploration because they are less expensive than the permanent ones placed after the oil deposits have been found. The whole offshore process is based on low cost production with a maximized profit but with utmost concern being environmental safety. However, environment safety in cases of offshore oil drilling has raised a lot of controversies (Fitzgerald 82). Though the oil mining along the Mexican gulf is economically beneficial, it significantly contributes to environmental degradation. Several critics have pointed out that off shore mining is not only dangerous but also risky. The industry has set up several safety policies but they are highly doubtable considering the explosions and oil rig accidents. For instance, in 2010, there was an explosion in one of the rigs that killed eleven people and left oil gushing at an estimated five thousand barrels per day. This oil spill with such intensity outdid its income by the damage it caused on the fisheries (Lloyd 45). The environment is the foremost thing that should be consider when taking part in any entrepreneurial activity. The question that has

Ethical issues In HealthCare Informatics Applies to nursing practice Research Paper

Ethical issues In HealthCare Informatics Applies to nursing practice and Education - Research Paper Example Besides, informatics has been widely used in nursing education process. Future nurses improve their reading, writing, and communication skills through blogs writing, participation in discussions, and writing journal entries. The ethical considerations of the use of informatics in nursing and health care are above all related to data security and data quality issues. Overall, informatics has brought numerous benefits to the field of nursing and nursing education, yet more should be done to resolve ethical dilemmas. Introduction Computers have greatly altered the way we do various things. Health care is not an exception. Within the sphere of health care, informatics is widely used. This paper examines benefits the benefits of health care informatics for nursing practice and education. It also focuses on ethical considerations of the use of informatics in nursing and health care. Benefits of Health Care Informatics for Nursing Recognition of information as the leading health resource ha s led to development of health care informatics (Conrick, 2006, p.12). ... ures which would help medical staff diagnose and treat customers in a more efficient and accurate way (â€Å"The History of Health Informatics†, 2013). Historically, benefits of computers for health care were recognized early in the 20th century, practically application of computers to health care did not became possible until 1950s, when informatics took off in the States. Early computers were mostly used for office purposes as large calculating machines. It is believed that the stage for further developments of health care informatics was set by Robert Ledley, an inventor of the body CT scanner, who used informatics in his dental projects carried out in collaboration with the National Bureau of Standards. After the invention of the LISP and MUMPS languages of programming in the 1960s, computers started to be seen as a means of creation of medical databases, diagnostic systems, and other programs related to health. Throughout the 1970s the potential of informatics for improvi ng data storage and overall quality of patient care was realized (Conrick, 2006, p.12). The cost-saving benefit of using computers in financial and management areas of health care was stated. At the same time, MYCIN was developed for the purposes of helping physicians find the bacteria that caused several infections, as well as recommend medication and dosage for treatment. Besides, it aimed at treating blood clotting problems. INTERNIST-1 was developed at around that time. It was conceived as a system that could be used for supplying medical information to non-medics. The major advancement of 1980s was the development of nursing information systems. This enabled physicians to document a few aspects of records for their patients, which included vital signs, medical orders, discharge planning, and

Cross Cultural Perspectives Essay Example | Topics and Well Written Essays - 2750 words

Cross Cultural Perspectives - Essay Example To cope with an unpredictable world you mut build an enormou amount of flexibility into your organization. While you cannot predict the future, you can get a handle on trend, which i a way to take advantage of change and convert rik into opportunitie. n today' tidal wave of global economic, technological, and ocial change, that name of the game for you and your organization i urvival. If you are going to withtand relentle and contantly growing global competition, you need to be different and radically change the way of doing buine. You have to give up the old hierarchical, adverarial approach which wate individual talent and ap energy in unproductive conflict. Intead you need to create a new management model, witch from management to leaderhip, manage change, build trut, drive out fear of failure and and create productive partnerhip in which everyone can offer their unique knowledge and talent. If you know how to help your organization to do thi, you can make a deciive difference. How you change a buine unit to adapt to hifting economy and market i a matter of management tyle. Evolutionary change, that involve etting direction, allocating reponibilitie, and etablihing reaonable timeline for achieving objective, i relatively painle. However, it i rarely fat enough or comprehenive enough to move ahead of the curve in an evolving world where take are high, and the repone time i hort. When faced with market-driven urgency, abrupt and ometime diruptive change, uch a dramatic downizing or reengineering, may be required to keep the company competitive. In ituation when timing i critical to ucce, and companie mut get more efficient and productive rapidly, revolutionary change i demanded. When chooing between evolutionary change and revolutionary action, a leader mut purue a balanced and pragmatic approach. winging too far to revolutionary extreme may create "an organizational culture that i o impatient, and o focued on change, that it fail to give new initiative and new peronnel time to take root, tabilize, and grow. What' more, it create a high-tenion environment that intimidate rather than nurture people, leaving them with little or no emotional invetment in the company." Group, ocietie, or culture have value that are largely hared by their member. The value identify thoe object, condition or characteritic that member of the ociety conider important; that i, valuable. In the United tate, for example, value might include material comfort, wealth, competition, individualim or religioity. The value of a ociety can often be identified by noting which people receive honor or repect. In the U, for example, profeional athlete are honored (in the form of monetary payment) more than college profeor, in part becaue the ociety repect peronal value uch a phyical activity, fitne, and competitivene more than mental activity and

Tale of Two Cities Character Analysis Essay Example for Free

Tale of Two Cities Character Analysis Essay The sacrifice of one’s own life for the person they love is by far the ultimate sacrifice any human being can make. In A Tale of Two Cities, by Charles Dickens, Sydney Carton, a despondent and inebriate man, did exactly that. Through his sacrifice, he became the most memorable and dynamic character in this book. Sydney Carton was an unmotivated alcoholic who transformed his wasted and useless life by performing a selfless act of heroism. I am a disappointed drudge. I care for no man on earth, and no man on earth cares for me, (Page 71). That was Sydney Carton’s abridged explanation for his disposition when he meets Charles Darnay. In the beginning, Carton is a lazy, alcoholic attorney who cares about nothing in life. He is self-undermining in that he has no confidence or volition and believes his life is an extreme waste. He is crude, frequently drunk, and melancholy. He feels he is stuck in the disappointed course of his once promising life, and has nothing worth giving anymore. Around the middle of the book, Sydney Carton makes a remarkable transformation into a man of profound merit. He professes his love to Lucie saying, For you, and for any dear to you, I would do anything. I would embrace any sacrifice for you and for those dear to you, (page 128). This scene marks a vital transition for Carton and lays the foundation and foreshadows the supreme sacrifice that he makes at the end of the novel. Lucie was the only one who thought there was a good person in Carton, and inadvertently succeeded in transforming him from depressed and dejected into a caring and altruistic man. Sydney Cartons promise to Lucie took him to the guillotine at the end of A Tale of Two Cities. He died for Darnay, which he believes is the greatest thing he could do to make his life significant. His death lets the woman he loves be happy. He quotes a verse from the bible saying, I am the resurrection and then life, saith the Lord; he that believeth in me, though he were dead, yet shall never die; and whosoever liveth and believeth in me, shall never die. This verse becomes almost his theme of the rest of Carton’s changed outlook of life. Sydney Cartons resurrection from his concealed life by his love for Lucie is gained by giving up his life for her happiness. He goes to death with the satisfaction of knowing that his life now has meaning, which is what Carton was searching for throughout the novel. During his life he was unable to act in his own self-interest, but, paradoxically, he’s completely willing to sacrifice his own life so that another man may live to please the one he loves. Sydney Carton sacrificed his life for Lucie, the only person who made him feel his life had meaning—just like he had promised to her. He began as a drunken man with no purpose, but only in the sacrifice of his life did Carton establish his greatest worth. Essentially what makes him the most memorable and dynamic character of A Tale of Two Cities is this predominant resurrection. In that all that was good in him and his love for Lucie lives on in Darnay, and he is now defined not for what he was, but by his single greatest act.

The Pros And Cons Of Shale Gas Environmental Sciences Essay

The Pros And Cons Of Shale Gas Environmental Sciences Essay Shale gas development has significant negative and positive environmental impact. Negative environmental impact is due to the process of shale gas development and positive impact is through a substitution of clean natural gas to other energy sources. This paper is organised in three parts. In the first part, shale gas development and potential of shale gas is described. In the second part, environmental challenges in the development of shale gas are described. In the third part, environmental benefits as a result of shale gas are discussed. Shale Gas and its potential: Shale gas is natural gas. It is stored in organic rich rocks such as dark-coloured shale, inter bedded with layers of shaley siltstone and sandstone [1]. Shale is a fine-grained rock made up of ancient compacted clays or mud and can be the source, reservoir and the seal for the gas. Shale gas plays are classified as a continuous type gas accumulations extending throughout large areas, typically with low permeability [1]. Shale gas is considered as unconventional gas source and same techniques used for conventional shallow gas development may also be used with shale gas drilling [1]. Shale gas is extracted through a process known as hydraulic fracturing which was developed in the United States in 1948 [3]. Hydraulic fracturing involves injecting a mixture of water, sand and chemicals into rock formations to stimulate oil and natural gas production shown in the figure 1. Figure1: Shale gas extraction process [2] Hydraulic Fracturing creates fractures that extend from a borehole into shale formations. Hydraulic fracture is formed by pumping a fracturing fluid into the well bore at a rate sufficient to increase the pressure down the bore hole fracturing the surrounding shale rock formation [3]. Solid proppant (like sieved round sand) is added to the fracture fluid to keep the fracture open after the injection stops. Shale gas potential: Shale gas fields were largely untapped until recently due to the difficulty and cost to extract the gas. As conventional natural gas production has been decreasing, demand for the unconventional natural gas is more than ever now. This fact coupled with improvements in extraction methods has made it possible to explore the shale gas reserves. Recoverable shale gas reserves increases total gas availability of the world by 40 percent per the report by Energy Information Administration (EIA) of USA. A new EIA-sponsored study reported initial assessments of 5,760 trillion cubic feet of technically recoverable shale gas resources in 32 foreign countries [6], with China topping the list with 1275 trillion cubic feet of shale gas reserves followed by USA with 862 trillion cubic feet [Appendix 1]. In 2010, U.S. shale gas production was 4.87 trillion cubic feet (23 percent of total U.S. natural gas production), compared with 0.39 trillion cubic feet in 2000. IEA predicts that shale gas will account for about 46 percent of U.S. natural gas production by 2035[6]. Rising production from shale gas resources in the U.S. has been credited with both lower natural gas prices and declining dependence on imported natural gas [6]. In most of the developing countries, shale gas development has not started yet. Energy hungry countries like India and China can greatly benefit from their recoverable shale gas resource as recent oil prices trend shows that oil is no longer a cheap commodity. At the current level of consumption, world may have 250 years supply of natural gas as result of new shale gas reserves around the world as per International Energy Agency (IEA) [7]. Shale gas is a huge deal per Shells CEO Peter Voser. BPs ex CEO Tony Hayward hailed shale gas as complete game changer [8]. These comments from the prominent energy experts show the importance of shale gas as future potential energy source. Figure 3: Estimated global shale gas recoverable resources As is often the case with any resource development, shale gas production also has raised local environmental concerns, largely centering on the amount of water used in the fracturing process and the need to handle, recycle, and treat fracturing fluids in a manner that addresses the risk of spills that can potentially affect water quality. Do other countries have similar opportunities to develop shale gas? To begin to address that question, EIA sponsored Advanced Resources International, Inc., to assess 48 gas shale basins in 32 countries, containing almost 70 shale gas formations. This effort has culminated in the report: World Shale Gas Resources: An Initial Assessment of 14 Regions Outside the United States. Technically recoverable natural gas resources in the assessed basins totaled 5,760 Tcf. Adding the estimated U.S. shale gas technically recoverable resources (862 Tcf) to the assessments in the study gives a total of 6,622 Tcf. For comparison, most current estimates of world technically recoverable natural gas resources include few if any of the resources assessed in this study and total about 16,000 Tcf. Adding identified shale gas resources to current estimates of other gas resources increases total world technically recoverable resources by over 40 percent, to more than 22,000 trillion cubic feet, said EIA Administrator Richard Newell. Estimates of shale gas resources in other parts of the world are highly uncertain. The practicality of using such resources has only recently become apparent, and many countries are just now beginning to understand how to conduct assessments of how much shale gas they may have. Nonetheless, the aggregate estimate is probably quite conservative, since the study excluded several major types of potential shale gas resources: Nations outside the 32 countries studied. These include Russia and the Middle East, which have very large resources of conventional gas. Some shale basins in the countries studied. In many cases, no estimates are possible yet for these basins. Offshore resources. Of the countries covered in the EIA-sponsored study, two groups may find shale gas development most attractive. The first is those countries that currently depend heavily on natural gas imports but that also have significant shale gas resources. These include France, Poland, Turkey, Ukraine, South Africa, Morocco, and Chile. The second group is those countries that already produce substantial amounts of natural gas and also have large shale resources. In addition to the United States, this group includes Canada, Mexico, China, Australia, Libya, Algeria, Argentina, and Brazil. A new EIA-sponsored study reported initial assessments of 5,760 trillion cubic feet (Tcf) of technically recoverable shale gas resources in 32 foreign countries, compared with 862 Tcf in the United States. Technically recoverable natural gas resources in the assessed basins totaled 5,760 Tcf. Adding the estimated U.S. shale gas technically recoverable resources (862 Tcf) to the assessments in the study gives a total of 6,622 Tcf. For comparison, most current estimates of world technically recoverable natural gas resources include few if any of the resources assessed in this study and total about 16,000 Tcf. Adding identified shale gas resources to current estimates of other gas resources increases total world technically recoverable resources by over 40 percent, to more than 22,000 trillion cubic feet. In terms of recoverable shale gas resources, China takes the top spot, with an estimated 1,275 Tcf. The US is second, with 862 Tcf, followed by Argentina with 774 Tcf and Mexico with 681 Tcf. The growing importance of US shale gas resources is also reflected in EIAs Annual Energy Outlook 2011 (AEO2011) energy projections, with technically recoverable US shale gas resources now estimated at 862 trillion cubic feet. Given a total natural gas resource base of 2,543 trillion cubic feet in the AEO2011 Reference case, shale gas resources constitute 34% of the domestic natural gas resource base represented in the AEO2011 projections and 50% of lower 48 onshore resources. As a result, shale gas is the largest contributor to the projected growth in production, and by 2035 shale gas production accounts for 46% of US natural gas production.

Reflection Report And Learning From An Experience Education Essay

Reflection Report And Learning From An Experience Education Essay The reflection report is a form of thinking, how to analyze based on knowledge and feeling. As a manager self analyze to think about weakness and strengths. In this report, it is need to focus on communication skills, time management, scope management, risk management, analysis, self motivation and management (self judgment, self evaluation, self reaction, and self satisfaction), problem solving, team effectiveness and project planning. The main objectives of this report are needed to discuss and focus on following element: Life long learning after this dissertation course experience Experience and Importance of group work and relationship with team members Importance to keep daily dairy for long run projects such as dissertations, research work reports or any long technical projects. Reflection is a series of step to note down for future reference and help Importance of analysis and research we did for our project- processing of running project Quality of work related to topic Tutor and group members suggestion and advises then note down in reflection dairy Basically reflective knowledge is a method to examine him/her self internally and deeply and finding out the issue of nervousness, settle down by the experience which creates the meaning of self. And learns from the same repeating experience and changed him/her self effectively by the result of experiences. Reflection practice is the form of self awareness and self appraisal and describes the result and outcomes of persons actions. Recollection of Experiences (Weekly Detailed Dairy) Week Date Activity 01 14 -06-2010 First week, we attended the introduction session of AMP Module given by Vincent Ong, and learnt how to write a report and how to follow the format etc from supportive tutor. After that Academic Liaison Librarian has give the detailed information about way to put the referencing in our report and module handbook of AMP was provided to all of us. Next day activity was about the plagiarism and turnitinUK. JBK explained us regarding paraphrasing and feature of turnitinUK. They also helped us in search of related articles from digital library. First time, I have learnt that how to put key words in advance search and get the journals and articles called rational research to identity and support our work. Rob explained us about the reflection report and how it is relevant with our report and what makes a good reflection report and what should be the structure of report. After that we have collected handbook of AMP topic. During this week we have formed a group of 10 members as we all previously worked together so we knew each other. One thing in our favor that working with known group members will reduce time taken to start performing and understanding of each frame of work. Beginning of this week we all felt excited and optimistic. As we received information about work we became more apprehensive, confused and uncertain and our topic also made us very uncertain and anxious. But after two days brain storming with group members and detailed discussion with tutor reassured us, and gave us clarification and showed right direction. In general we learnt that wide range of resources and journals are available in our library; it was analyzed that without the tutor guidance may be we would be on the wrong direction. We also understand the importance of referencing. How to comparing and contrasting the material from different authors and importance of sharing ideas as well as we understand the importance of secondary research. Learned about the importance of the time management in project and proper referencing; may be some problem will be encountered during the project like in personal planning and in managing a group. Learning solution in this week would be like how to find relevant information more effectively and learned the need to maintained records about daily activities of progress. 02 21-06-2010 . This week, I have read the handbooks and all material given by tutor. Two articles in handbook are very much helpful for understanding the topic. Today we start our project; we did research and found 5-6 articles about target market selection and difference between B2B and B2C practices. Facing much difficulty in research about the relevant topic because our topic is much tricky and confusing. After two day struggling and with different key words as suggested by tutor, we came at one point of start. Need to understand the synthesis Main Report like how to draw evidence and evaluate and present our own thoughts in Report. It was advised that the main report should be synthesis rather than descriptive. A lot of hurdles came while searching the topics. To day I got some useful articles and after reading got some useful points of my requirements. This week we had a meeting on Friday to solve the issues regarding the understanding of topics and their key wordings for search. 03 28-06-2010 This week, feeling much difficulty while reading, reviewing and comparing the articles of different authors and different sides regarding my topic and key words. Before start writing the literature review, I must needs to understand and study the Harvard System for proper referencing. So Google it and find and understand the many ways of putting referencing for article, journals and books such as articles with missing date, missing authors name , with more than one or two authors work etc. Today, I started my work on dissertation and I made a folder of my all downloaded article and took the print and read two of them then make the synthesize point from them I have been started my work from literature review which is the main body of the report in which we needs to put our ability to produce a quality of work there. I had written my synthesis point from two articles. This week we had a 2nd meeting on Friday to solve the issues regarding the understanding of topics and share some ideas as well as searched article with each other also our project manager send us some useful topic related to inviting tender of technological solutions. I have decided to divide my work chapter wise as guided us by our AMP module Coordinator. So we come the point that work should be start from literature review section. 04 05-07-2010 Today I got my result; I had passed my in all modules. Thanks to Almighty GOD. Today I also review the one more article which is presented in an international conference regarding issues related to ICT facing by SMEs companies. So extract some main point from this article and note down. In our meeting we discussed about the difference between E-business and E-commence, it found about a detailed reading that e-commence is linked to the B2B and e-business is linked with B2C. Moreover from studies one thing come out that is digital-related products and digital-unrelated product. Our project team leader explained and clearly differentiated that digitally related product i.e. software applications, mobile phones, digital cameras were more suitable for e-commerce, and more easily sold over the internet unlike digitally unrelated products like furniture where consumers must want examine physically before a purchase is made. We also discussed and studied further on the key issues and consideration regarding the tender invitation for website development solution. 05 12-07-2010 In literature review, comparison of all researchers and authors work relevant to topic is very much difficult and different nature of work for me. It is noticed that all researcher focusing the similar issue that affecting the operation while company is moving to B2C market and suggests the same requirement and key consideration. As I am having the first experience at this level of literature review and work but it is much interested and knowledgeable effort for me. It is very easy to divert from the original topic during the literature reviewing process. Felt much difficulty like diversion from my original topic in this part of work. May God help me to do this in good and best ways related to exact topic requirement. 06 19-07-2010 This week I was not able to work on my report due to my some personal engagement and some family issues so I was out of station. 07 26-07-2010 This week, I started to understand and revise some articles and documents on tendering. As I need to understand that how to invite the tender for technological and software solutions. Issues come up while writing on inviting tenders for technological solution. Because invitation of tenders for technical and non technical solution are much confusing and related work. But feel like interesting as I am having the new expertise and expertise in this new area of tendering. I dont have any experience of reading such type of documents. As I was stuck on the step of inviting tender so today I consulted with the team leader of our group so she help me out in understanding of this specific point that what are the key requirement for inviting the tenders as I was thinking on the format like that regarding tendering but she solved my issue and sent some articles for literature review related to this. She is very much helping person and nice lady and she should be a good team leader in future. 08 02-08-2010 Confusion- writing on invite tender for web development that whether it should b E-tendering or normal traditional way. Another issue that I was facing that in most of tendering article there is no proper author or researcher name. Mostly the company and organizational name are mentioned while inviting tender for the technological or software solutions. Got some article and journal on tendering and outsourcing the IT related work and technological solution. This week I have made my final schedule and divide the days till final review of report and how to close my work within the month of august. Understand and learnt about the use of indexing in table of contents in MSWord; how to use the proper referencing. 09 09-08-2010 This week I met with my one of the group member in LRC and discussed about the e-book refereeing and how many references we can use and whether mostly should be journals articles and could be from any where else? So she suggested that we should email to Peter Godwin as well as we get some information from LR guide or referring within digital library. After that we discussed about recommendations on topic. Should we need to suggest or put some recommendation related to our kind of work? This week, I got some good article but this is my targeted week in my time table to finish all the literature review and writing. And should be focus and emphasized on the synthesis, analysis and comparison of the report in last 3 week. This week, I need to scale down and windup my all review work. Today is the end of this week and I have closed my literature review writing and my next stage is to syntheses the report and exacts the key point for analysis and discussion. 10 16-08-2010 Today I have started my work on review of my work with detailed and syntheses point of view. Feel some ambiguity regarding references in analysis and discuss stage that whether we need to put the Harvard reference within the analysis and discussion portion like we did in literature review or not? To resolve this issue I put an email to our team member and waiting of there reply. 11 23-08-2010 This week is very much tough and crucial as I totally put my effort on the revision and focus on my whole work and balance the report in a proper flow and come out with corrected some mistakes After that I can better focus working on the conclusion and recommendation of the topic. Today end of this week, I wrote down my conclusion and recommendation. 12 30-08-2010 Working on reflection analysis report and syntheses my all work into final version. Recompiled daily dairy log of my all 3 month works Personal feelings and learning from the experience Research work is really very much interesting but time consuming. I spend my neat hours and hours on this report and this work should be helpful and very much supportive for my future work and learning at this level and above this. Meetings and regular Google talk and email exchange about AMP report work, experiences and discussion with group members. Some major difficulties were come in front while reviewing the literature like comparison of all researchers and authors work regarding my topic. As it is noticed that all researcher focusing the similar issue that affecting the operation while moving to B2C market and suggests the same requirement and key consideration for outsourcing processes. As I was having the first time experience at this level of literature review and work but it was much interested and knowledgeable effort for me. I enjoy a lot with my work and feel much happy at this stage and got much knowledge from last three month efforts. That how to make the comparison of other authors work and note down in own my wordings. It was very easy to divert from the original track during literature reviewing phase as well as in writing the report process. My God help me out to do this thing in good and best ways that I was linked to my topic. Issue regarding literature review and other relevant work are resolved very smoothly with the help of all my group members collective participation and efforts. We had arranged the meetings until all the members are cleared and much satisfied with the understanding of topic and data collection as we had three weekly groups meeting with team leader after the AMP week. My team was very much generous with the commitment and time punctuality. My contribution was also remarkable as well and I was linked with my group members all the time 24/7 through email, facebook and mobile. And I was much satisfied with my work and with group members response. Group Dynamics and Learning from the experience Here I must mention one thing that my current AMP group members are not fresh new members. We were having same group in all our previous course work. So we were much comfortable with each other and knew each other frame of mind and algorithm of work. And we understand the group dynamics and responsibilities. As a whole I didnt feel any problem in my work with my members. Since I was linked with my group members all the time 24/7 through email, mobile and all the group members were much satisfied with my contribution and with my quick response on any issue related to our work. I fulfill my all responsibilities that were given by our team leader. Out supervisor consultancy was very much helpful for us regarding the understanding the actual topic and how to search the relevant material from digital library. He did very level best to solve our issues. I learnt that the group work is very much effective and helpful for this type of big projects as the work is distributed and every member come up with good and different ideas and knowledge. And the project will meet the deadlines very smoothly. Lessons for the future Projects The lesson learned dairy was kept in order to bring all the lessons together that we learnt during the dissertation work, which would be the guideline for other future projects. The weekly diary was updated whenever I have learned some thing new during the project whether it was positive or negative lesson. From experience with the proper management of work start to end and all the group members cooperation; many positive and good lessons was learned for future projects. Such as weekly meetings, time management and good communication with members will push up our progress. With a good time management, now we have a lot of time for quality review and correction before the deadline. I learnt very much from group work experience as it will help me out in increasing good management skill and to achieve the objectives according to prefix quality standards within the time constrains through the planning and good control especially at initial stage. Daily log helped me out to plan and schedule the weekly tasks and overall progress of my work. Following are the key lessons I have learned for future project as a group. Good understanding and friendly work environment. meetings with group members and weekly dairy and should be maintained Time management and planning Good communication and updates sharing. Conclusion The project was managed very calmly and smoothly with help of supervisors guidelines from the first stage and good teams effective communication via (email, phone and weekly meetings) motivation, planning and time management, risk management and most important is self management and motivation. Each team members was very much delegated, punctual and showed their responsibility. The tool of weekly dairy helped me out to align and monitor my each stage and there objectives. We received the feedback and make the updates with weekly group meeting at the start. However, with good time management and understanding of work, our group members met the deadlines but we faced few issues and hurdles regarding understand of topic and search of relevant material like e-article, e-journal and books. But with effective communication between all members via meetings, email, phone all the risks and issues will be overcomes with the time beings. Finally, my project was successfully finished with the mercy of Almighty God and the equal contribution of all team members at there level best and my mothers prayer was with me all the time. At the end, I believed that good management skill and supportive project leader as well as enough support from the supervisor in AMP Week were the reasons for no major issues, hurdles, and deviations from the track. As good management and clear communication helped out greatly to avoid the likely issues and conflicts as every team members were aware of their own deadlines and their own responsibility. I must appreciate this new method of self recording of our daily work for such type of long project which kept us on right path and lesson for time management and reflection of our work for future prospects. I am much satisfied with my work at this stage and learnt a lot for future things as this whole experience of UK changes my lifestyle and it was the lifelong learning for me.

Comparing Two Advertisements :: Adverts, Compare and Contrast

The two advertisements (adverts) which I have chosen to analyse are:- †¢ Lux Shower gel for women †¢ L’Orà ©al straightening cream for women I chose Lux shower gel advert from my recent cosmopolitan magazine. Already it is clear who the target audience is for this advert. Cosmopolitan is an expensive, designer magazine. Aimed towards glamorous and the higher class women, implying that this product must also be expensive. From my point of view I feel that the target audience for this advert is younger women who want to be more mature, and the older women who want to look younger. My second advert is advertising L’Orà ©al hot straightening cream for women. I also took this advert from the number one magazine for women – Cosmopolitan. This is because this advert is aimed specifically for women, and for the more mature and well off women. And this I feel is the age that this advert is aiming for, though it appears to me that it may also be attractive to the younger age group as the advert comes across to be very girly and focused on the younger audience. This advert is clearly for the more late night, party ladies who enjoy a laugh and some fun unlike the Lux’s adverts audience was the complete opposite to this advert, though they come from the same magazine. The brand name â€Å"Lux† could be an abbreviation of the word luxurious, perfect for the description of this advert. This is also clear from the use of font in this advert. The smooth curve from the letter â€Å"L† to â€Å"x† (LUX) is connected and flows well. It looks smooth, and this comes across in the advert. The product name Lux is written at the top of the advert; we are first drawn to this as it is the largest text on the advert. In gold font colour, with a shadow background it looks as if it is in blocks of letters. We are drawn to this first when looking at this advert. The company for the product â€Å"L’Orà ©al† is a well known cosmetic and

History Of Cell Membrane :: essays research papers

In the early stages of the twentieth century, little was known about cell membranes. Until the early 1950s, the biological cell membrane was rarely mentioned in scientific literature. It was recognised that something was probably there, but hardly anything about it was known. Considering the lack of technical equipment available a century ago, scientists such as Charles Overton and Edwin Gorter were not only exploring new territory in looking at the properties of cell membranes, but laying the way for future cell biologists. Scientists had to wait another fifty years for the discovery of the electron microscope, let alone seventy years for the advent of freeze fracturing techniques. Nageli and Cramer in 1855 had already suggested that biological cells are separated from their environment by a membrane possessing special characteristics, and in 1900 Overton performed some simple but classical experiments which proposed that cell membranes were composed of lipids (1). By measuring the permeability of various compounds across the membrane of a frog muscle, Overton found some interesting results. He observed that lipophilic molecules (molecules attracted to fat solvents) could easily cross this cell membrane, however larger lipid insoluble molecules could not. He also observed that small polar molecules could slowly cross the membrane. Other experiments with the likes of hen eggs suggested the presence of a lipid layer in the membrane. These results became known to biologists across the world and it was generally accepted that a semi-permeable lipid membrane surrounded some if not all cells (2). Although this was opening new doors for cell biologists, the information was widely disregarded. One hundred years ago biological fact was based on what could be seen and since the proposed lipid membrane was smaller than the wavelength of visible light it could not be studied under the light microscope. Most biologists merely concerned themselves with more evident structures. However, some scientists continued to dedicate their time to examining this ‘invisible’ structure. Two such biologists were the Dutch Edwin Gorter and F. Grendel. They recognised in 1925 that two such lipid layers existed.

Salvador Dali: Influences Essay examples -- essays research papers

Perhaps one of the world's greatest artists is the Hispanic artist Salvador Dali. He won many awards and became very successful in his work as an artist. During his childhood and thereafter, during the Depression, Salvador Dali's artwork and personality were influenced by many different people and entities. Dali's personal life exhibited to his contemporaries and those who enjoyed his works after his lifetime the various influences that led to his artistry. During his childhood, his family life was difficult and operose. This had an extensive influence on Salvador and his artwork. His father opposed Salvador's chosen occupation. By the time the young wonder was twenty years old; his father had already disowned him. Both his mother and his father were embarrassed and disappointed by their son and his vocation. Dali's uncongenial side showed through in a painting titled The Enigma Of William Tell, which depicted Lenin nearly nude with a deformed buttock supported by a crutch. The group found this picture to be offensive because of the disrespect it showed to the proletariat. Dali's obsession with Hitler also angered the Surrealists and made the group demand explanations of his works. Within the same time period, Dali managed to offend the International Exhibition of Surrealist Art by wearing a diving suit to a convention and almost suffocating himself in the suit. On the other hand, Dali was also an achiever. He worked very hard on whatever he was doing to attain success.... Salvador Dali: Influences Essay examples -- essays research papers Perhaps one of the world's greatest artists is the Hispanic artist Salvador Dali. He won many awards and became very successful in his work as an artist. During his childhood and thereafter, during the Depression, Salvador Dali's artwork and personality were influenced by many different people and entities. Dali's personal life exhibited to his contemporaries and those who enjoyed his works after his lifetime the various influences that led to his artistry. During his childhood, his family life was difficult and operose. This had an extensive influence on Salvador and his artwork. His father opposed Salvador's chosen occupation. By the time the young wonder was twenty years old; his father had already disowned him. Both his mother and his father were embarrassed and disappointed by their son and his vocation. Dali's uncongenial side showed through in a painting titled The Enigma Of William Tell, which depicted Lenin nearly nude with a deformed buttock supported by a crutch. The group found this picture to be offensive because of the disrespect it showed to the proletariat. Dali's obsession with Hitler also angered the Surrealists and made the group demand explanations of his works. Within the same time period, Dali managed to offend the International Exhibition of Surrealist Art by wearing a diving suit to a convention and almost suffocating himself in the suit. On the other hand, Dali was also an achiever. He worked very hard on whatever he was doing to attain success....

Love, Death and the Changing of the Seasons Essay

The majority of poems and sonnets we have read, starting back from the first sonnet to today’s modern writers. They can be said to describe as a moment’s monument. As they describe a time of hurt, happiness or a memory in that was once enjoyed that has been put into words. I am going to discuss the meaning behind, what a moment’s monument is. I am also going to find out between two sonnets, The Forge and Love deaths and the changing of the season. Weather they answer the question â€Å"the sonnet has been described as a moment’s monument’. What is the meaning of a moment, it can mean so many things. Mainly it is described as a setting to a time in someone’s life. A moment in time that has been remembered, it could be happy, sad moment or an event that you have remember such a wedding day. Putting it into a sonnet, it can be a moment of a lost one someone is explaining. A monument is a statue, gravestone or a piece of history that can act as a record or memory for someone. For an example a gravestone is a record of a person’s death and the time they spent alive, it’s their record for people who loved them and also a way of saying â€Å"I was here. The sonnet Love deaths and the changing of the season by Marilyn Hacker can be described as a moment’s monument. The speaker of the sonnet is speaking about herself and about a moment in her life. The moment in her life that she is talking about is her loss of a lover. She is explaining the pain she has to face with letting go. The monument is the record of the tears she cried over her loss of this lover who was once there with her. This is shown in line thirteen and fourteen when she says â€Å"I drank our one year out in brine instead of honey. These lines mean she is describing the one year as drinking brine which is salt water which would cause dehydration and then sickness and eventually death, she has nothing left. When she compares brine to honey it is showing us, her life has gone from something sweet like honey, to something bitter like brine. The monument which can also be linked in this sonnet is that the death of the lover, will give them a gravestone as the record. The structure of the sonnet consists of fourteen line . The rhyme pattern can be debated of being either an Italian sonnet which the pattern the lines are divided into eight and six or English/Shakespearean which consists of the lines of three quatrains and two couplets. If it is an Italian version sonnet can be broken down the first eight lines. The first eight lines are her explaining her wanting him back. Then lines nine to fourteen is her accepting his gone and letting him go. If it is an English version sonnet it can be read as line one to four is her pain. Line five to eight is he realizing his not coming back and line nine to fourteen is her bitterness of crying over her loss. Hacker’s sonnet also allows the reader to get a language image. Some examples of this is, when she says â€Å"flood gates. † This is meaning that she is opening up her heart and letting the grief pouring out. She also says of a â€Å"gift† he left her behind, which is her way of saying bitterly he has left her with nothing but tears. Another language image is â€Å"season,† also mentioned as part of the title and mentioned in the sonnet. This can be used as she also mentions in the sonnet â€Å"winter,† which is a cold and comfortless and empty season, meaning this is how she feels with only have memories now. The metre of the poem is the standard iambic pentameter, but it is used to a good strong effect for the read as it emphasizes the main words such as in line three â€Å"stomach ache, headache and heartache, which is a good effect. As is emphasizes on the main word ache, which is another word for pain. The sonnet The Forge by Seamus Heaney can be described as a moment’s monument. The speaker in the sonnet is speaking from observation, watching the Black smith it could be someone who regularly passes by or an apprentice working with the blacksmith. The moment in time which the person watching is describing is the Blacksmith in the Forge and his every day routine of making horse shoes. This is shown in line nine when it is said â€Å"where he expends himself in shape and music†, we know this as he references to the guy as ‘he’ not ‘I’. The monument within this sonnet could also be considered a moment the lines twelve and thirteen shows a good example when it says â€Å"recalls a clatter of hoofs where traffic is flashing in rows. Demonstrating it’s a memory that a moment in time that he recorded of when the streets where once surrounded with horse and remembering the sound of their shoes clattering on the roads, but now it is taken over by car and traffic lights. The structure of the sonnet is a fourteen line sonnet. The rhyme pattern of this sonnet is an Italian sonnet. The Italian sonnets are in the pattern of lines that are divided into eight and six. It can be put lines one to eight is the person watching the daily routine completed by the Blacksmith and him going about his everyday activities. Then line nine to fourteen is the person watching the Blacksmith reminisce on the past and then getting upset and returning to his work. The poem is the normal iambic pentameter, but it is used responsively, for a good outcome. For example in the very first line we already get words like dark, which is a powerful word on its own Both The Forge and Love, Death and the changing of the seasons are sonnets that are a moment’s monument. The both describe a moment in time. Weather it is a loss of a lover or a working day. They both describe a monument a memory, traffic replacing horses or the way he use to take her in his arms.

Lux Soap Marketing Project Essay

Executive Summary Unilever is a multinational consumer product manufacturing giant operating in over hundred countries all around the globe. Unilever Bangladesh is the Bangladesh chapter of Unilever, where the company holds 60.75% share whereas the Government of Peoples Republic of Bangladesh holds 39.25% share. UnileverÂ’s one of the most popular brand is LUX. They segments LUX.Â’s market according to geographical locations. It further differentiates these segments into Socio Economic Cluster (SEC) which takes into account the criteria of education and profession which ultimately measures the financial ability of consumers. The cluster is divided into five parts starting from A to E. Unilever targets the urban and sub urban upper middle class and middle class segment of the population, who falls under A to C of SEC. Tactical marketing tools, 4PÂ’s, are extensively used by the company to market LUX. Though LUX is produced in Bangladesh, Unilever Bangladesh maintains the same standard all around the globe. The product is available in six different fragrances under three different sizes. Since the demand for beauty soap market is to a great extent oligopolistic, variations in price lead to price war which can eventually break down the companyÂ’s market share. Thus Unilever cannot provide a better price than its competitors. But the price is affordable by most of the people. Unilever Bangladesh has outsourced its distribution channels to third party distributors which allow them to distribute LUX in massive bulks amounting to around ten million pieces. It undertakes the largest promotional activities in the beauty soap industry. The beauty soap industry has a few major producers of which Unilever holds market share of slightly less than 50%. Other competing brands like Tibbet, Aromatic and Keya have started to have a strong consumer base, but LUX.Â’s product features distribution and promotional activities have created high brand loyalty for which it is still the market leader. Unilever, with the aid of its heavy promotional activities, has been able to penetrate the market. But the other producers in the industry are posing a  threat towards UnileverÂ’s market share as they have moved towards the rural masses of the population. Therefore, Unilever Bangladesh should undertake further steps such as moving towards the rural and/or poorer segment; attract children (by making a special product for kids) and other innovative promotional activities to retain its command in the industry. Chapter 1Introduction1.1 Unilever at a Glance:Unilever is one of the worldÂ’s largest and leading multinational companies; Unilever commenced their business activities on a larger scale by setting up their first factory in Netherlands, in the year of 1872. Operating in Bangladesh for over the last four decades the company is trying to significantly contribute towards the augmentation of the standard of living by bringing world class high quality products at the door step of their customers. The usage of Unilever products by over 90% of the people in Bangladesh stands a testimony to their successful operation. . Their array of products show that they produce household care, fabric cleaning, skin cleansing, skin care, oral care, hair care, personal grooming, and tea based beverage products under worldwide famous brand names Wheel, LUX, Lifebuoy, Fair & Lovely, Pond’s, Close Up, Sunsilk, Lipton, Lipton Taaza, Pepsodent, All Clear, Vim, Surf Excel, and Rexona. 1.2 Objective of this report:This report is an outcome of an analysis of marketing strategies used by Unilever Bangladesh Ltd. The main purpose of the report is to find what strategies the company uses to market its world famous beauty soap, LUX, in Bangladesh; the positive and negative aspects of those strategies. The report further analyzes the position of Unilever Bangladesh Ltd. in the toiletry industry in comparison to its competitors. The report discusses the process of using market segmentation, target marketing, the product, pricing, promotional and distribution strategies and a competitive analysis. 1.3 Methodology of this report:For accessibility and availability of information we have chosen to work on the strategies of Unilever Bangladesh Ltd. As the company operates in the market with a huge number of products in different industries, we have decided to focus on one of their world wide  successful brands, LUX. Most of the information used in this report is from primary sources. The main source of information was the focus group discussion. In addition information was also collected from websites. Chapter 2Product Category, Market Segmentation, Target Marketing and PositioningThis chapter describes the category of the selected product. The chapter is organized into four sections. Section 1 states under which category the product falls. Section 2 describes how Unilever Bangladesh Ltd. differentiates the population and categorizes them into different segments. Section 3 analyzes which segment the company targets and why they target that specific segment. Finally section 4 describes the process through which the company tries to capture a place in the buyers mind i.e. the product positioning method. 2.1 Product Category:LUX falls under the category of toiletry product as a beauty soap. 2.2 Market Segmentation:The company claims that LUX is the highest selling beauty soap in Bangladesh. Moreover some survey reports also reveal the same result. Though LUX is the highest selling beauty soap in Bangladesh, it does not go for traditional mass marketing. Moreover as a beauty soap LUX does not even segment its market according to gender. The population of the country is segmented into three parts which are urban, sub urban and rural area consumers. The company further differentiate the geographical segments according to Socio Economic Cluster (SEC) i.e. education and Income. The SEC divides the population in five segments starting from A to E, where A categorizes the highly educated and high income earners holders, and sequentially in descending order E categorizes the opposite. 2.3 Target Market:urban and sub urban middle class, and rural poor people are the largest part of Bangladesh population. A research carried out by Unilever Bangladesh reveals that urban rich people are more likely to buy imported and expensive products. Moreover rural poor people tend to buy cheap products even without evaluating its quality. However urban and sub urban upper middle and middle class people tend to buy affordable and quality products. LUX is not a highly expensive but an affordable product. That is why the company targets urban and sub urban upper middle and middle class people who are the second highest population of segment of the country. From the segmentation of customer according to SEC they target category A, B and C, because they are assumed to be financially well-off and can afford to buy LUX. 2.4 Product Positioning:Unilever Bangladesh Ltd obtained a good position in the buyersÂ’ mind through better product attributes, price and quality, offering the product in a different way than the competitors do. The company offers improved quality of products in the industry at an affordable price with high branding, which ultimately helps to position the product in the buyersÂ’ mind as the best quality beauty soap. The market share of the company in the beauty soap industry is somewhere around 43%.Since in the beauty soap industry all products are of same price Unilever cannot provide its consumers with better price but it is in a great position in reference with its packaging, fragrances and product designing. A positioning map of the company is shown Figure 2.2 (P-10) to describe LUXÂ’s position in the consumers mind on two dimensions, price and quality. It states that though in comparison to its competitors the pricing of LUX is same but consumers rate it as the product which gives them the highest quality. This positioning created a strong customer loyalty for LUX, for which it the market leader in the industry. Chapter 3Using the Tactical Marketing ToolsThis chapter describes the way Unilever Bangladesh Ltd. use the tactical marketing tools for marketing LUX in Bangladesh. The chapter comprises of four sections. 3.1 Product:LUX is an internationally renowned beauty soap brand of Unilever. Though manufactured in Bangladesh for the local market by Unilever Bangladesh Ltd, as an international brand, it maintains an international quality for the product. Formula given by Research and Development departments in foreign countries, LUX is produced in Bangladesh from imported raw materials like sodium soap, glycerol and different extracts according to flavors, coming from Unilever plants situated abroad. LUX is offered in Bangladesh in six different flavors which are: LUX Energizing Honey, LUX Golden Glow, LUX Nature Pure, LUX Orchid Touch, LUX Almond Delight and LUX Aqua Sparkle. Taking into account the convenience of its customers, the company manufactures all flavors of LUX in three different sizes, 40gm, 80gm and 120gm. 3.2 Price:Though Unilever Bangladesh gives its LUX customers a lot in terms of the product itself, it cannot provide a better pricing. This is due to some constraints in the beauty soap industry. Beauty soap is a product with a vulnerable demand in Bangladesh. A change in price has a high risk of creating price war among the rivals which will eventually cause a loss of profit. Its prices are almost equal to its competitor. Company carries out research on competitorsÂ’ price and brand loyalty when it feels extreme necessaity of chaging price. The brand loyalty test is an exploratory research which is known as Brand Health Check-Up (BHCU). 3.3 Place:Unilever Bangladesh Ltd. has a huge distribution channel for LUX all over the country as its sales reach more than 10 million pieces a year. The company has six huge warehouses, one in each division of Bangladesh, where the product goes after they are manufactured at Kalurghat factory. The company does not use its own fleet of transport for distributing its product. However, it has outsourced its distribution process to various  third party distributors, exclusively dedicated to Unilever Bangladesh Ltd. These distributors then supply the product all over Bangladesh to a huge number of retailers. Even though LUX targets the urban and sub urban middle and upper middle class people they are distributing their products all over Bangladesh because of a recent increase in demand of its product to all segments of the population. 3.4 Promotion:Unilever Bangladesh undertakes huge promotional activities to promote LUX which has topped the beauty soap industry of Bangladesh. It spends almost 20% to 25% of its Net Proceeds from Sales (NPC) of LUX for promotional activities for LUX 1ItÂ’s certain annual promotional campaigns like LUX Channel i Superstar and LUX Channel i Annual Cinema Awards has made the product a part of the glamour world. Since the 1930s, over 400 of the worldÂ’s most stunning and sensuous women have been proudly associated with Lux advertisements. They do not only promote LUX in Bangladesh for the beauty conscious females, it also promotes the brand for males and the company proved that, by including world famous male celebrity Shahrukh Khan for their advertising campaign. Unilever Bangladesh Ltd spends a huge amount of money for promoting LUX through TV commercials, newspaper advertisements and billboards. Moreover it also undertakes small promotional campaigns at different schools, colleges, universities and recreational parks with winners of its Zonal Beauty Contests. Till now promotional activities of LUX has always been successful which has made it a household common name and helped it reach almost one billion taka sale value in the year 2004 2. Chapter 4Analyzing the Market for LUXFor better comprehension of Unilever Bangladesh, its marketing strategy, product quality, positioning and placement, we present here a comparative analysis of its competitors. This part of the report illustrates the market share of different companies in the beauty soap industry. 4.1 Market Share:The beauty soap industry in Bangladesh consists of only seven major producers. Unilever Bangladesh Ltd is operating in the industry  with its world famous brand LUX. Out of these giant companies Unilever Bangladesh Ltd is the market leader with a share of around 43%. market share of all the companies in the sector. Unilever Bangladesh Ltd is leading the market. The other competitors are very competitive among themselves but they cannot put a intense competition with Unilever Bangladesh Ltd, as they have market share much less than Unilever Bangladesh Ltd. Other companies in the industry are not as big as Unilever Bangladesh Ltd but they are posing threat to the company by a tendency of a gradual increase in their market share. Kohinoor Chemicals which is operating with the brand name Tibet is an extremely famous brand to the rural segment of the population and possess a significant share in that segment which is the largest population group in Bangladesh. Moreover Keya Cosmetics Ltd operating with the brand name Keya and Marks & Allys Ltd operating with the brand name Aromatic are also uprising brands to both the rural and sub urban segment of the population. Moreover a recent takeover of Aromatic by multinational consumer product giant MARICO who operates with famous brands in other industries like Parachute Coconut Oil is posing to be a threat to Unilever BangladeshÂ’s market share. Chapter 5ConclusionThe beauty soap industry of Bangladesh consists of a few producers in the industry. The demand for this product is very much vulnerable in terms of pricing. Unilever Bangladesh is providing LUX. at a price which is affordable to most of the people in the country. Beauty soap is an uprising product in Bangladesh as a greater portion of the population, both male and female, are now getting more beauty conscious. As a multinational company Unilever Bangladesh with heavy promotional activities, has been able to penetrate the market. With six different fragrances, three different sizes, international standard and high quality design, as a product, LUX has been highly successful over  the years. Its distribution process is highly efficient. Its promotional activities, like the beauty contest has been a milestone in attracting a huge number of customers. Overall with its marketing activities LUX has been a successful brand. The only place where rival companies are progressing is in giving customers redemption offers. Research revealed that Bangladeshi customers are highly attracted to this sort of offers. These offers are not sustainable in the long run but still it takes away a considerable part of LUXÂ’s sale in the short run. Chapter 6RecommendationIn this chapter the team would suggest some recommendations to Unilever Bangladesh Ltd. to adopt more successful operation in Bangladesh. Since a huge portion of the rural poor people is demanding LUX in recent days, Unilever Bangladesh Ltd should expand their target market also towards the rural people. They should also conduct different promotional activities in rural fairs and socially responsible promotional activities to attract rural consumers and social awareness . Because Lux has different skin type soap so now if they provide different types of beauty soaps for male and female soapunder the same brand name i.e. LUX it might increase their sales. Lastly, as Bangladeshi culture children have a huge say in shopping so they should also promote the product to children like their another brand “Dove”. These are the recommendations suggested by teem members to Unilever Bangladesh Ltd. to adopt for a more successful operation in Bangladesh with large market share. Bibliography 1.www.unilever.com•http://www.unileverea.com/ourbrands/personalcare/lux.asp•http://www.unilever.co.uk/ourbrands/personalcare/lux.asp2.www.unileverbd.com3.Report on “Competition Scenario in Bangladesh”, page 18, prepared by Bangladesh Enterprise Institute, July 2005.)4.http://www.gfk.be/ProductsAndServices/ConsumerDiagnosticTools/SpecialAnalyses/BrandHealthCheckUp5.http://en.wikipedia.org/wiki/Unilever6.http://ladytobaby.com/show.php?item=155

Broadway Theatre – a History

Broadway Theater Broadway is the longest street in New York, starting in downtown Manhattan, and running through town, crossing the Broadway Bridge, and continues to Bronx (Greiner, visit- new-york-city. com) Then why when people hear this street name, do they think of theater? That’s because this street, commonly referred to as the â€Å"Great White Way†, has 36 theaters. These 36 theaters, along with 4 other, make up what is called the Theatre District. Broadway history dates back to the late 1600's, when a coffee house called ‘The King's Arms' opened in 1696 on Broadway.Some scholars think this may have held Manhattan's earliest theatrical performances (Kenrick, J, musicals101. com). However, it isn't until December 6, 1732, when the first professional performance of a specific play is recorded in New York City. The play was â€Å"The Recruiting Officer†, and was performed by a group of actors from London, in an empty building near Maiden Lane and Pearl Street. Performances continued in this unnamed place through the end of the decade. For it wasn't until 1750, when New York had around ten thousand citizens, that it received its first formal theater (Kenrick, J, musicals101. om). However, the theater was still not on Broadway, but slightly east on Nassau Street, which gave it the name â€Å"Theatre on Nassau Street. † This theater was a wooden, two story structure that could only hold about 280 people. Walter Murray and Thomas Kean presented Shakespeare’s â€Å"Richard III† on March 5, 1750. They also presented the first documented musical in New York, which was John Gay's â€Å"The Beggars Opera†, on December 3, 1750. Historians don't know much about the Theater on Nassau Street, which results in mostly guesswork. In her book â€Å"Theater In American†, Mary C.Henderson said, â€Å"May have been either a warehouse or a brewery (or both). . . probably fitted up with a stage at one end, benches in front of it, and a raised gallery at the rear for common folk. Murray and Kean made a significant addition to their New York playhouse – they added boxes along the side walls, not only to increase the seating (a sign that they attained a moderate success) but also to provide a special place for the elite of the city. † (Henderson, 237). Unfortunately, the theater was later sold and turned into storage space, and then was eventually torn down in 1754 to make way for a church (Kenrick, musicals101. om). In 1798 the city's first world-class theater was built (Kenrick, musicals101. com). The â€Å"Park Theatre† could hold 2,000 people, had a spacious bench-filled pit, four tiers of private boxes, and a top gallery. Lewis A Erenber talks about the Park theatre in his book â€Å"Steppin' Out† saying, â€Å"All kinds of performances were housed under one roof, so that audiences in the 1830s might see drama, circus, opera and dance on the same bill. New York's P ark Theater, despite a reputation as an elite house, had a relatively large room that permitted the masses to govern the stage.Each class had its own part of the theatre, but all attended – mechanics in the pit, upper classes and women in the boxes, and prostitutes, lower class men, and blacks in the balcony. The rowdy audiences often yelled, stamped, drank and smoked during the performance. † (Erenberg, 15). Admission for the theater was 50 cents for the pit, 25 cents for the gallery, and a full dollar for the boxes (Kenrick, musicals101. com). The behavior of the rowdy audience was often drowned out by the action on stage, though showers of nuts and fruits from the balcony were common.Prostitutes often conducted business in the balcony, which led to much belief by the church that theatres were â€Å"foyers of hell†. One of the next theaters to open, was the ‘Bowery Theatre' in 1826 (Kenrick, musicals101. com). It aimed at the upper class at first, but whe n new management took over, decided to cater to the working class, by more action packed plays. According the Broadway League, it â€Å"Presented varied popular fare through the years, including spectacle, variety, melodrama, Italian vaudeville (c. 1915), and Chinese theatre (1920s).Burned down (and rebuilt) five times: 1828, 1836, 1838, 1845, and 1923–until a June 5, 1929 fire closed the theatre for good. † (Broadway League, ibdb. com) On the other side of the spectrum, for the upper class, The ‘Astor Place Opera House' was built in 1847, by wealthy New Yorkers, with the sole purpose of bringing Italian opera to the city (Broadway League, ibdb. com). These two theaters are commonly remembered for the Astor Place Riot, when in the spring of 1849, they were both performing the production of Macbeth.American ‘Edwin Forest' was directing the play along the middle and lower classes at the Bowery, while British ‘William Macready' appealed to the upper clas s at the Astor Place Opera House. As one source states, â€Å"A volatile combination of press ballyhoo and widespread anti- British sentiment incited a claque of Forrest's fans to disrupt a few of Macready's performances. † (Kenrick, musicals101. com). On the night of May 10, 1849 while the mainly upper class audience was enjoying their performance of Macbeth at the Astor Place Opera House, a mob of twenty thousand lower and working class men broke into a full-scale riot.When the violence got out of control, the police fired their guns directly into the crowd, killing at least twenty-two, while wounding more than 150 (Kenrick, musicals101. com). Robert W. Snyder says in the Encyclopedia of New York City that, â€Å"After the Astor Place Riot of 1849 entertainment in New York City was divided along class lines: opera was chiefly for the upper middle and upper classes, minstrel shows and melodramas for the middle class, variety shows in concert saloons for men of the working c lass and the slumming middle class. (Jackson, 1226).While there will always be fighting between the classes, it never again was centered around a theatrical event. As New York City grew in population, more ways of entertainment were on the rise. Laura Keene became one of the first nationally recognized actress managers of the American Stage (Kenrick, Musicals101. com). She produced and starred in many comedies and musicals at 622 Broadway. She set Broadways first â€Å"long-run† record with a 50 performance hit called ‘The Elves' in 1857, and continued to astound everyone with her musical ‘Seven Sisters' in 1860, which had 253 performances.With the Civil War going on during this time (1861-1865), this vastly expanded and upgraded railroads, which made it much more easier and affordable for the theatrical productions to tour. It was during one of these tours, when Laura Keene's troupe came to Ford's Theater in Washington, DC for the Spring of 1865, that President A braham Lincoln was assassinated while attending the performance of â€Å"Our American Cousin† on April 14. Even though Keene had no control over Lincoln's assignation, her name because so linked to the tragedy, that it soon forced her into retirement.Charles Hoyt's â€Å"A Trip to Chinatown (1891) became Broadway's long-run champion, with 657 performances (Kenrick, Musicals101. com). A â€Å"Trip to Coontown† was performed in 1898, and was the first musical comedy entirely produced and performed by African Americans in a Broadway theatre. In 1894, â€Å"The Passing Show† was the first Broadway revue. However, it received little attention, and revues would not really catch in popularity until Floren Ziegfeld introduced his Follies in 1907. (Zenrick, musicals101. om) Hundreds of musical comedies were staged on Broadway in the 1890s and early 1900s, but New York Runs continued to be relatively short, in comparison to London runs. In 1910, smaller off-Broadway thea tre groups really took up. They would setup shop in smaller downtown venues, with the purpose of promoting experiments works, with people who may not make it to the city to see them. Some of the first groups were â€Å"The Washington   Square Players (later renamed the Theatre Guild), The Provincetown Players, and The Neighborhood Playhouse† (Zenrick, Musicals101. om). Most of the first off-Broadway performances were â€Å"Socially challenging dramas (Zenrick, musicals101. com)†, for it wasn't until later when musicals became a part of the off-Broadway scene. Since gaslight was not strong enough to be used with colored filters, theatre district advertising was dull through the 1890's. The first animated electric billboard appeared in Times Square in 1903, with Victor Herbert's musical â€Å"The Red Mill†, installing a sign with carbon lights that imitated the revolving arms of a windmill.This sign used electric light, which was far brighter, and made advertisi ng much easier. Soon, every Broadway show had some sort of electric sign, but since colored bulbs burned out too quickly, at first white lights were standard. This is where Broadway gets it's name â€Å"The Great White Way†, because the largest of these eletric billboards, oftenly called spectaculars, were actually stopping traffic with the night glow that they gave off. (Zenrick, musicals101. com) In 1927, neon lighting was introduced, which helped elongate shapes and bright colors.Broadway's business peaked in the 1927-1928 season, as more ten 70 legitimate theatres housed over 250 shows, but then later dropped tremendously in the 1930's in the depression, some Broadway productions even had to file for bankruptcy, such as Lee Shuberts productions (Zenrick, musicals101. com). Though eventually, World War II booseted the American economy, and many great musicals appeared in the 1940's, such as â€Å"Oklahoma†. Off-Broadway also increased, in small downtown theatres in Greenwich Village, and the Lower East Side that had been home to experimental theatre since the 1920's.Such shows such as â€Å"The Fantasticks† opened in 1960, â€Å"Godspell† (1971), â€Å"Little Shop of Horrors† (1982) â€Å"Nunsense† (1985) were born off-Broadway, and were very successful (Zenrick, musicals101. com)   During this time, marked the beginning of the â€Å"Theatre Wing’s Tony Award†. This award is theatre’s most prestigious and coveted prize, designed to celebrate excellence in theatre (Tony Awards, tonyawards. com) The 1980's Broadway was took over by imported â€Å"Mega-Musicals† (Cats, Les Miserables), and the 1990's saw the rise of big corporations   such as Disney (Beauty and the Beast, Lion King).These hits brought more people to Times Square, showing that the district had fresh commercial potential. Big, new, hotels were built, and a series of corporations (MTV, ABC, etc) were now present in the neig hborhood. (Zenrick, musicals101. com). For the book, â€Å"New York, An Illustrated History† states, â€Å"By the late 1990s, a new Times Square had emerged – cleaner, better lit, and more wholesome than it had been in half a century, and busier and more profitable than it had been in decades. Each night as the sun went down, the district was transformed into a glowing, shimmering diaphanous dish of light. (Burns, Sanders, & Ades, 554). Unfortunately, As theatrical productions got more technologically advanced, and theatrical production costs continued to rise, so did the price of tickets. Orchestra seats that once went for $8 in 1965, were $45 in 1985, and up to $100 in 2001, which is a much higher rise than the overall price of living (Zenrick, musicals101. com) Modern day Broadway shows that can very expensive. The production of the play â€Å"Wicked†, which is currently in its seventh year on Broadway, has grossed nearly $1. billion dollars, and has been se en by nearly 23 million people worldwide (Wicked Facts, newsobserver. com). â€Å"The Phantom of the Opera† is another Broadway play that has seen phenomenal success in its run. The show has received 7 Tony Awards, and been see by more then 10 million people. It has been on Broadway for over 17 years, making it the most successful production in the history of Broadway. In conclusion, New York's theatre district is once again a prime tourist attraction, and the theatrical productions remain a huge factor in the city's financial well-being.According to the League of Theatre Owners and Producers, Broadway shows currently sell one and a half billion dollars worth of tickets annually (Zenrick, musicals101. com). Broadway Theater is a staple in live entertainment, and something that is amazing to be able to see. Works Cited Kenrick, John. â€Å"Theatre in New York: A Brief History. † Musicals101. com – The Cyber Encyclopedia of Musicals. N. p. , n. d. Web. 14 June 201 0. . Henderson, Mary C.. Theater in America: 200 Years of Plays, Players, and Productions. First Edition ed.New York: Harry N Abrams, 1991. Print. Erenberg, Lewis A.. Steppin' Out: New York Nightlife and the Transformation of American Culture. Chicago: University Of Chicago Press, 1984. Print. â€Å"IBDB: The official source for Broadway Information. † IBDB: The official source for Broadway Information. N. p. , n. d. Web. 14 June 2010. . Jackson, Kenneth T. (Edited). The Encyclopedia of New York City. New Haven: Yale University Press, 1955. Print. Ades, Lisa, Ric Burns, and James Sanders. New York: An Illustrated History. Exp Sub ed. New York: Knopf, 2003. Print.Greiner, Julie. â€Å"A Brief Early History of Broadway Plays. † A Brief Early History of Broadway Plays. N. p. , n. d. Web. 14 June 2010.