Marketing Nike Essay

Growing up there was one brand that all professional athletes used in my eyes, Nike. The Swoosh, was the icon that all kids had to have, and why not? All the big time players not only had it, but endorsed it. Ads, which had Michael â€Å"Air† Jordan, Bo Jackson, or Wayne Gretsky â€Å"The Great One† doing amazing physical feats, always, motivated the crowds. The Nike company new this, and blasted it marketing campaign through all sorts of media. In this essay I will break down this multi-billion dollar company’s marketing techniques in the areas of: customer value, promotional items, marketing’s four p’s of the marketing mix, the segmentation, targeting, and positioning (STP) approach to market the product, Customer Relationship Management (CRM), environmental trends, the largest customer base, its competitors, and ethical marketing for this corporation both stateside and overseas. Putting these athletes in the ads is just one way to build value for a company. From Ashford universities â€Å"Principle of Marketing† by â€Å"Sara White† We are introduced to marketing with the definition of marketing as â€Å"an activity designed to stimulate exchanges that have value for customers, partners, and society at large†. With this definition of marketing intact the question that still is out pondering is what is value? â€Å"Value was defined as the perceived trade-off between benefits and the sacrifice required to take possession of those benefits†. To break it down further we will look at customer value. Customer value is a title for the cost of a particular trade for the purchaser (buyer) instead of the company (seller). Looking into a selling Nike abroad, whatever a customer may pay in the United States may not be the same overseas. The first thing is to look at is how the current client group influences the market in the states. Nike had a humble start with creators Bill Bowerman and Phil Knight trying to improve on the track shoe of the day. The former â€Å"Blue Ribbon Sports Company† now known as Nike wanted to increase value into their product by having athletes endorses it. So they found the person that they thought would be the best at building future customer value, Steve Prefontaine. During his college time he never lost a race on his home track, and was exposed to national notoriety with is fourth place finish in Munich. This was one of their first successes in marketing. As popularity for their product rose the selected new sports models to display the shoes on the track. This really kicked of the sale of the shoes. Seeing how this success worked at their home setting, taking it to other countries should be no problem. Paving the way with athletes that had above average ability in their field was how Nike struck the marketing campaigned. Finding someone in another country that could spark the same influence over the masses would keep thing on track for Customer value overseas. This would all depend on what country we planned on taken our product to. The last thing that we are going to look at with customer value is the four utilities of customer value. The four utilities are: Form, Time, Place, and Ease of Possession. The form in the four utilities shows what effort Nike puts into their product that makes it desirable. Part of this desire is the quality and showmanship they place in every item. The other part is who they put in their invention. This was very clear in the mid-80 when Nike was the company that took on NBA rookie Michael Jordan, to represent their company’s goals. Being one of the leaders of in business, time is important. Nike put their product out when they need to. They also change it enough to keep things fresh. Time also goes along with place. Not only does the timing of releasing product play a huge role, the place does as well. Lastly, ease of possession is just that, how easy will it be to get the product. Included in this is can I get my item fixed or replaced easily also. With internet available in almost everyone’s pocket from smartphones to tablets getting Nike’s items have become very accessible. With ease of possession we have to look at what trends are working or not, so that we may fix them. Understanding these four utilities just scratches the surface of what we need to know. To be more in-depth with a strategy we must look at the targeting and market mix portion of promoting. In order to utilize the four utilities properly we must look at the STP approach of marketing. This Approach involves segmentation, targeting, and positioning looks at what a byer values. â€Å"Segmentation can be defined as the process of splitting a market into smaller groups with similar product needs or identifiable characteristics, for the purpose of selecting appropriate target markets. Targeting (or target market selection) refers to: An organization’s proactive selection of a suitable market segment (or segments) with the intention of heavily focusing the firm’s marketing offers and activities towards this group of related consumers. And positioning (which is sometimes referred to as product positioning) is: Positioning is the target market’s perception of the product’s key benefits and features, relative to the offerings of competitive products. † With the number of competitors only the rise it is important for an organization to forecast what the consumers buying trends are. Nike, although one of the largest establishments in their field, they still are not untouchable. They have to stay a success by continually improving on the products. Nike leads the way with new technology that innovate all sports. In the late 80’s the introduction of Nike air did this well. Again they launched a promotional campaign that introduced a series of ads by Bo Jackson one of the top athletes at the time. They saw the future of what their clients wanted, Air. It was the first shoe out on the market with air in the sole. Following the marketing targeting set at this point propelled them ahead of their competitors. To stay ahead of the game the implementation of the four P’s is the next tool to evolve business plan. The four P’s that come from the widely used â€Å"marketing mix† developed in the 60’s includes production, price, place and promotion. â€Å"Product: The combination of tangible goods, services, and beliefs offered at a specific price. † To stay on the breaking edge of athletic gear with rivals on your heels they have to produce a â€Å"product† that reaches the masses. The creations did just that, they made it tangible for all with a specific price. â€Å"Price: The amount of money or other consideration a customer must exchange for the offering. † Nikes merchandise because it was ahead of others cost a little more. At the same time they could justify their cost due to the fact the merchandise operated better than anyone else’s. â€Å"Place: The strategy by which a company gets the right goods in the right quantity to the right place. † Because Phil and Bill both had roots on the west coast mainly Oregon, this is where the perfect place to offer the product out of was. Now, a global sensation you can get it from any corner of the world. â€Å"Promotion: The advertising and selling activity a company undertakes to create demand for the offering . † The only real way to endorse this type of product is to show the benefits in different people that use it. This not only sums up the four P’s but gives examples of how it applies to this enterprise. While putting all of these aspects together there has to be a way to track certain trends to be more productive. This can be done by customer relationship management or CRM system. CRM is a good tool to utilize once your product has hit the market. This system tracks the companies’ relationship with the purchaser. The data collected will be from sale and overall marketing . Some items that might be pulled from this information are demographics of the individual buying an item. This is so important to direct and promote ads to those that will actually be utilizing them. When I got my first pair of Nike shoes I was stoked. They were everything that I wanted and more. I was fast to show them to my friends. At that point I would have done anything that Nike asked me to (I was a typical kid). Inside the box was a card and at the time I did not understand what it for. It had questions on it like race, age, sports that I played in at school level†¦etc. This was there way of finding out who is buying their goods. Some places will add in rewards or freebies to get their customer feedback. This information can also give feedback on when to promote certain items so that there will be a larger return. Now that all the information is being tracked and fixed, we can now see how it does abroad. In the 90’s Nike wanted to figure out how to reach an even larger fan base. Soccer was the ticket to gain that popularity not only in one country but almost every country in the world. At the point of taking production to another country the process of building customer value and marketing kind of starts over. Knowing this Nike took players from the World Cup-winning Brazilian National team. They redesigned the uniforms and pulled in some US teams as well . This organization could go a little farther by endorsing other sports as well. One of the most important things about going into other countries with this appeal line is to see what effects it has on the area. From â€Å"Principles of Marketing† by â€Å"White† there are a couple of things that affect the marketing environment. The acts that affect the environment are actors and forces . They both exist in two different categories Micro environment and Macro environment. In Micro-environment actors are individuals like: stockholders, board members, competitors, public, and customers . In this category there are also forces which include: Strategic moves by, competitors, Channel partners, Changes in consumer behavior . Macro- environment deals actors with leaders in Culture/society, Politic, Economics, Technology development, Finance and Law . Forces in Macro-environment are; globalization, Technology and media . Let’s see how this looks with Nike. If Nike is to be a success in other countries they have to know how they are going to affect the environment where they go. They also need to know how other countries can affect them. An example of this would be in the Middle East females are not treated as equals. Therefore it would not be a good idea to start up only female sporting lines there. Another example of how they could be affected by the environment is the culture is different that the US, some countries that would use their product cannot afford American prices. This would cause a new marketing scheme. A good place to start is checking the CRM to see what trends these cultures prefer. So currently who is Nike’s biggest byer? Nike hits such a wide range of sports, from their start in track, to sponsoring golfer Eldrick â€Å"Tiger† Woods. Almost every sport today has some kind of influence from Nike. The largest in today’s market is probably the NFL. The National football league has just signed up Nike to create some new gear for this 2012 – 2013 season. The great thing about Nike is it now has sister labels that produce more than just athletic products. â€Å"A significant event in Cole Haan’s timelines happened in 1988 when Nike acquired Cole Haan . Thence, international flagship stores and more outlets opened making the reach to influence the use of quality and fashionable footwear become broader and wider . † â€Å"Then the technology of Nike Air was incorporated in the design of women’s shoes which made a mark on Cole Haan’s emphasis on providing comfort and protection not only for men but also for women. This was the first at that time and the demand for Cole Haan shoes continued to rise . † Nike seems to be unstoppable but they are only a small percentage of the market. There are so many different shoe companies out there today. If an individual can get it in the States they can get overseas via the internet. A few brands that compete with Nike are: Reebok, Adidas, Asics, and New balance. But they are not close to the company that distributes to over 170 countries. Unfortunately although Nike from the stand point of business is a great company they have a dark side also. Ethics is gaining power in the business world. People are tired of seeing cooperation’s destroy morale of the world and marketing is no different. There is a responsibility to the public to give honest communications and things that are not going further corrupt children mind. A lot of marketers will play to children’s weaknesses. Rebecca Clay wrote an article on advertising to children. The article goes on to explain that children’s psyches are not to the level to decipher fact from fiction. This weakness is exploded and ads well over load kids with ideas of toys and games that they do not need nor should they have. One case of unethical marketing goes deeper than what we can see. It was what was going on behind the curtains. According to† Mail Online† that put out an article on Nike, about the treatment in the converse factory . They continue on to say that the employees are under paid, making around 50 cents an hour. Terminology such as; dog or pig from supervisors are thrown around in a derogatory way. This is a decade after Nike came under fire for their child labor seat shops in Indonesia. Should something be done to this marketing tycoon? Some kind of apology should come to the public not only in America but to the world. This is part of their obligation to the society has a whole. As kids we can be drawn into many different that catch our attention. Mine, like many juveniles was following the dream of growing up to become a professional athlete. It was the lifestyle at the time that seemed effort less. Nike open my eyes to this more than probably any other brand. The slogan† Just do It† was what I needed to pursue my goals. For a while it felt as though they were not just talking about sports but life who knows maybe they are. Whatever it may be there marketing plan from the start of the back of a trunk; to multibillion dollar cooperation is one of the best. Going through the marketing world with Nike we covered the following: customer value, promotional items, marketing’s four p’s of the marketing mix, the segmentation, targeting, and positioning (STP) approach to market the product, Customer Relationship Management (CRM), environmental trends, the largest customer base, its competitors, and ethical marketing for this corporation both stateside and overseas. References: (n. d. ). Clay, R. A. (2000, September). Advertising to children is it ehtical. Retrieved Jan 11, 2013, from American Phychological Association: http://www. apa. org/monitor/sep00/advertising. aspx Fripp, G. (2012). .segmentationstudyguide. Retrieved Jan 14, 2013, from www. segmentationstudyguide. com Reporter, D. M. (2011, July 13). Mail Online. Retrieved Jan 13, 2013, from daily mail: http://www. dailymail. co. uk/news/article-2014325/Nike-workers-kicked-slapped-verbally-abused-factories-making-Converse-line-Indonesia. html uknown. (2011). History & Heritage . Retrieved 01 10, 2013, from Nike, inc : http://nikeinc. com/pages/history-heritage unknown. (2013). A History of Cole Haan. Retrieved jan 13, 2013, from Shoe metro delivering sole satisfaction: http://www. shoemetro. com/t-history-of-cole-haan. aspx unknown. (2013, jan 13). Forbes: profile and News. Retrieved Jan 2013, 2013, from Forbes. com: http://www. forbes. com/companies/nike/ White, S. (2012). Principles of Marketing. San Diego: Bridgepoint Education,inc.

Different Propaganda Means in World War II Essay

1. Introduction a) General Background We know that propaganda used in war had effects on the outcome of the war from GCSE Modern World History second edition that propaganda means used in war had contributed to the war efforts which directly affected the outcome of the war. Many propaganda means such as movies and songs flourished during this era and even until today. b) Rationale of Research Our paper aims to show how the propaganda means helped to contribute to the war effort by â€Å"blinding† the civilians from facts, so that they would continue to support the government in their war efforts and not lose poise in the war. The sources that we have selected were produced and used at the period of war and thus are eligible as a primary source. c) Research Questions * How does propaganda affect the outcome of war? * How effectual is each different mean of propaganda? d) Scope of Research We will only be looking at the 4 different means of propaganda stated: o Chaplin’s (1940) movie- â€Å"The Great Dictator† o Almanac Singer’s (1942) song- â€Å"Round and Round Hitler’s Grave† o Clampett’s (1942) cartoon- â€Å"Any Bonds Today† o Smith’s (1942) propaganda poster about war bonds We will also bring in historical knowledge that we obtained from the books and websites indicated in the bibliographical section. e) Limitations of Research Our paper will only discuss how propaganda is effective in the primary sources that we will be using. We will only mention how effective each of these sources are, bringing in historical background to support our view. Our paper will only be discussing on these specific sources mentioned and not propaganda as a whole broad topic. 2. Literature Review Chaplin’s and Clampett’s movies plus Almanac Singers’ song criticised the Axis Powers. They were anti-Nazi Propaganda and were efficient in spreading propaganda. Clampett’s cartoons and Smith’s poster appealed to the Americans to support the war through buying war bonds. Chaplin’s movie shows that Hitler is uncivilized, as seen in a cake fight whilst discussing war issues with Italy-an ally. Clampett’s cartoon shows that the Axis Powers were uncooperative when they stepped on the ‘Dove of Peace’. Almanac Singer’s song lyrics (Appendix 2) was insulting, â€Å"Wished I had old Hitler /with a rope around his neck† and continues about dancing round Hitler’s grave. The first movie was produced to ridicule Hitler with very little purpose except for a speech (Appendix 3) because America was still a neutral country during 1940, but in Europe war had commenced. All resources made use of either audio or visual. It was the era whereby poems were no longer effectual and popular means of expression. Hence, propaganda was conveyed in posters, songs aired on radio and movies in theatres worldwide. Audio and visual aids provided a lucid picture of happenings and task definition enabling the government to easily persuade the people to do their biddings. The movies were directed by famous people (such as Warner Brothers, Charles Chaplin), whom civilians thought were trust-worthy and thus easily swayed. Moreover, most propaganda accentuates the importance of war bonds in the War. Bugs Bunny in â€Å"Any Bonds Today† (Appendix 6) was saying that without the bonds, we ‘can’t make tomorrow’s plan’, which is to win the war. Even in this song there is a propaganda poster (Appendix 5) on war, patriotism and to procure war bonds (Appendix 4). Smith’s poster was specifically on war bonds but just in a different form. The poster illustrates the repercussions without war bonds and shows a Nazi shadow cast over children. Therefore, buying bonds will safeguard them from the Axis. Patriotism resulted in exceedingly successful recruitment and maintenance of peace in the country. Patriotism prevented war at home while combating enemies. It was evoked through a poster signifying victory (Appendix 5), shown as the backdrop of Clampett’s movie and also through criticising and making Axis Powers look inferior. Hence, Allies gain confidence. Not all movies were totally censored by the government and thus contained more truths. However, animated cartoons were still successful. The audience were predominantly children and upon listening to the catchy tunes and vivid pictures, persuade their parents into buying bonds for their well-being. The success of war propaganda for bonds reaped 185 billion dollars – enabling the vast expansion of arms. Chaplin’s speech gave Germany hope that ‘when dictators die, liberty will return to the people’; this helped alleviate tension in Europe. The song (Appendix 2) was performed by a band formed by the government for propaganda purposes. Their songs were highly popular at that era and helped stir patriotism in the Americans. All the propaganda, even if not asking to acquire war bonds, was useful in convincing the people that the Axis were inferior to the Allies. 3. Research Methodology We have evaluated the germane resources that we can access and selected four sources that we will be using in our paper. These sources are primary sources as they were produced and released during World War II. After the selection of the resources, we analysed each of the sources individually to detect the characteristics of each source. We also accessed the impact they had at that time derived from historical knowledge. We then look at critics’ standpoint of these sources and found out that reviews and critics on these sources were scarce and extraneous to our paper and we decided to prohibit these critics, as most did not have any relevance to our paper. Subsequently, we look at all the sources and list down their similarities and differences from the examination of each source. 4. Results & Analysis All the sources that we have used proved to be valuable in showing us the influence these propaganda tools may even have on us. These sources were used by the Allies to convince the civilians that the Axis Powers are the â€Å"unscrupulous guys† and they are to remove these threats. Chaplin’s â€Å"The Great Dictator† and Almanac Singers’ â€Å"Round and Round Hitler’s Grave† were aimed at Hitler and the purpose of the movie was to destroy Hitler’s reputation. These sources ridicule Hitler and persuaded the people to despise and condemn him. Clampett’s cartoons and Smith’s poster applied more to the persuasion of the civilians to buy war bonds to help to lighten the burden the economy have to take. These sources use patriotism to persuade the civilians to help to buy war bonds. 5. Conclusion a. Has our research proved our hypothesis correct / wrong? Our research has proven our hypothesis correct. Our research had shown that propaganda helped to collect the necessary resources needed for war, which is money and manpower. In World War II, propaganda means had evolved into sophisticated structure where many factors are included. Propaganda became an essential tool that would be necessary in war, as it would help the government to haul support from the civilians in order to get enough resources for war. b. Questions for further research 1) Why did poems lose popularity as a form of propaganda means in World War 2? 2) How did movies gain popularity as propaganda means in the war? 3) Why were Audio Aids more effective than Audio-Visual Aids in the war as a propaganda tool? 6. Bibliography a) Books: Lowe, Norman (1997) Mastering Modern World History third edition. New York: Palgrave Publishers Ltd Tate, Nicholas (1999) A History of the Modern World 1917-1952 fifth edition. Singapore: Federal Publications Pte Ltd Walsh, Ben (2002) GCSE Modern World History second edition. London: John Murray Publisher’s Ltd b) Websites: http://www.graham.day.dsl.pipex.com/ww2001.htm http://www.apcpapercollect.com/propaganda.htm http://www.hitler.org/speeches/ http://www.hitler.org/writings/programme/ http://www.earthstation1.com/Tokyo_Rose.html http://www.playwinningpoker.com/articles/mz/war1.html http://www.warfoto.com/entertain.htm http://lcweb.loc.gov/exhibits/bobhope/uso.html http://www.nauticom.net/www/harts/homefront.html http://www.a2zcds.com/cds/history/world_war_2.htm http://www.ingeb.org/WWII.html http://www.calvin.edu/academic/cas/gpa/ww2era.htm http://www.archives.ca/05/0534/053402_e.html http://www.pbs.org/wgbh/amex/presidents/32_f_roosevelt/psources/#a http://www.42explore.com/worldwar2.htm http://www.ac.wwu.edu/~hansenb2/materialsWW2.pdf http://www.historyguy.com/day_of_infamy.html http://journals2.iranscience.net:800/www.internet-magazine.com/tesla.liketelevision.com/default.htm http://members.home.nl/ww2propaganda/index.html http://www.virtualology.com/virtualwarmuseum.com/hallofworldwarii/ http://www.oldeagle.nu/post/ http://www.hitler.org/speeches/ http://www.hitler.org/writings/programme/ http://www.archives.gov/exhibit_hall/powers_of_persuasion/powers_of_persuasion_home.html http://home.nc.rr.com/tuco/looney/lists/war.html http://www.teacheroz.com/WWIIpropaganda.htm http://members.aol.com/FenixFlyte/chaplin.html http://propaganda.ww2.klup.info/ http://www.graham.day.dsl.pipex.com/ww2001.htm http://www.apcpapercollect.com/propaganda.htm http://www.hitler.org/speeches/ http://www.hitler.org/writings/programme/ http://www.earthstation1.com/Tokyo_Rose.html http://www.playwinningpoker.com/articles/mz/war1.html http://www.warfoto.com/entertain.htm http://lcweb.loc.gov/exhibits/bobhope/uso.html http://www.nauticom.net/www/harts/homefront.html http://www.a2zcds.com/cds/history/world_war_2.htm http://www.ingeb.org/WWII.html http://www.calvin.edu/academic/cas/gpa/ww2era.htm http://www.archives.ca/05/0534/053402_e.html http://www.pbs.org/wgbh/amex/presidents/32_f_roosevelt/psources/#a http://www.42explore.com/worldwar2.htm http://www.ac.wwu.edu/~hansenb2/materialsWW2.pdf http://www.historyguy.com/day_of_infamy.html http://journals2.iranscience.net:800/www.internet-magazine.com/tesla.liketelevision.com/default.htm http://members.home.nl/ww2propaganda/index.html http://www.virtualology.com/virtualwarmuseum.com/hallofworldwarii/ http://tesla.liketelevision.com/liketelevision/tuner.php?channel=608&format=tv&theme=guide http://tesla.liketelevision.com/liketelevision/vip/alacart.php?channel=687&p=5&theme=guide http://www.lib.berkeley.edu/MRC/FilmonVideoVid.html http://www.bcdb.com/bcdb/detailed.cgi?filmtml3&p=s http://looney.toonzone.net/miscelooneyous/tvtitles/tvtitles1.html http://www.kidscastle.si.edu/channels/history/articles/historyarticle22.html http://www.smithsonianmag.si.edu/smithsonian/issues02/feb02/war_bonds.html http://www.archives.gov/exhibit_hall/powers_of_persuasion/word_document/bugs_bunny_video_description.txt http://wso.williams.edu/~dgerstei/chaplin/nazi.html http://www.splicedonline.com/95andbefore/chaplin1_dvd.html http://www.aicgs.org/resources/daad/1995010.shtml c) Acknowledgements: Many thanks to our mentor Miss Foo Yang Yann for helping us out in many areas of our paper. d) References: Clown Ministry (2003). Text of Charlie Chaplin’s speech from The Great Dictator, aka â€Å"Look up, Hannah†. http://www.clown-ministry.com/Articles/Poetry/chaplin-great-dictator.html, last accessed 7 Aug 2003. Florit, Luis A. (2003). The Speech of The Great Dictator. http://w3.impa.br/~luis/chaplin.html, last accessed 7 Aug 2003. Geer, Goopy (2003). Goopy Geer’s Rare Cartoons Page – War Cartoons. http://members.fortunecity.com/goopygeer2/, last accessed 7 Aug 2003. Helfert, Manfred (2003). Round And Round Hitler’s Grave (Woody Guthrie/Millard Lampell/Pete Seeger). http://www.geocities.com/Nashville/3448/round.html, last accessed 7 Aug 2003. National Archives and Records Administration (2003). NARA | Exhibit Hall | Exhibit Hall Main Page. http://www.archives.gov/exhibit_hall/, last accessed 7 Aug 2003. Rotten Tomatoes (2003). The Great Dictator (1940): Charlie Chaplin, Paulette Goddard, Jack Oakie, Charlie Chaplin. http://www.rottentomatoes.com/m/TheGreatDictator-1008790/, last accessed 7 Aug 2003.

Eco Assignment Essay Example | Topics and Well Written Essays - 1500 words

Eco Assignment - Essay Example are the amount of funds that commercial banks must hold in reserve against deposits, and third, is by changing the discount rate or interest rate charged to commercial banks.( Shad Satterthwaite) These tools are used to increase or decrease money supply. For example, when the government wants to control inflation, the Federal Reserve can sell government securities to raise money. This money will be used to alter banks’ reserve thereby reducing money circulation. When there is a smaller supply of money, there would be less to spend which would eventually lower the prices of goods. Federal Reserve may also increase interest rates making it more expensive to borrow. In this case, consumers will rather save which in turn will result to lowering of prices. The reverse process can be done to increase money supply. The effect of monetary policy can be described in the following scenario. To the man on the street, monetary policy doesn’t make sense; news about easy or tight money could go unnoticed, for after all, he receives exactly the same take home pay, eat the same food on the table, and can still purchase the same amount of goods on credit. However, let us consider this situation in business places where â€Å"easy† and tight† money could be readily observed. At one time or the other, we see offices busy with extra activities, while in another setting, we see the office like nothing is happening. Upon study, we see that the extra activities are brought about by expansion plans made possible by the easy monetary policy for investments. On the other hand, when money is tight, business activities are almost idle and there are no plans for expansion. Monetary policy is a move to regulate the supply of money that causes upward or downward changes in the amount of funds available to investors and producers. To regulate the supply of money, the Central Bank Federal Reserves must strike a balance between the demands for fund for growth and requirements of

The Fall of Berlin Wall and its impact on the 1989 Revolution Research Paper

The Fall of Berlin Wall and its impact on the 1989 Revolution - Research Paper Example In addition, the paper examines the relationship between the collapse of the war and the subsequent revolution in 1989. Shortly before the Berlin wall was opened, the East German government had announced in 9 November 1989 that travel restrictions between the East and West Germany would be lifted with immediate effect (Beissinger, 2002). The announcement triggered excitement among the residents on the eastern and western side of the Berlin city and they dashed to the concrete barrier that had prevented interaction and movement of people across the boundary for over two decades. Berlin wall was constructed in 1961 and Peters (2009) indentifies four factors that motivated the construction. These include division of Germany in different administrative sectors, the mass movement of people from the east to the West Germany, rapid development and industrialization in West Germany and tensions between United States and Soviet Union (Peters 2009). Division of Germany into various administrative sectors occurred soon after the end of the Second World War. According to Darden and Anna (2006), the country was divided into four segments which were assigned to the four powers that had played the major role in the defeat of Germany during the war. United States, Britain and the Soviet Union in addition to France were assigned one administrative portion each. Similarly, Berlin which was the capital city was divided into four segments which were allocated to the four foreign powers. Due to the fact that Berlin was within the sector allocated to the Soviet Union, it was major cause of tension between the ideologically different western and the eastern powers. Consequently, Berlin City was polarized into two segments, the western part controlled by United States, France and Britain while the eastern part under the Soviet Union (Michael, 2009). According to Engel (2009),

Counter Trade Assignment Example | Topics and Well Written Essays - 250 words

Counter Trade - Assignment Example Switch trading as a countertrade assists global financial operations in instances where a company in a given state is short of obligations thereby hindering from making a purchase. Therefore, the company in need of the obligations would do a switch by buying the obligations from another company for it to be able to make a purchase as was observed by Contractor and Lorange (2002). Countertrade is also applied as a global financial operation in the form of a counter purchase. Contractor and Lorange (2002) argue that a counter purchase assists in transferring goods and services from an organization in one country to another in a different country, that promises to make a future purchase of goods from the same company. This form of countertrade enables the company that does not have the products needed to get them from another company that has the same products. This helps the first company to assure its continuity and, therefore, to avoid closure. Countertrade is one way in which techno logy can be exchanged between countries in the form of buybacks according to Contractor and Lorange (2002). A buyback also enables a company to acquire plants, equipments, and receive training easily through countertrade, thereby fostering growth in financial operations. Countertrade is one of the best ways of managing risks. This is because a company that is in need of products and services but is short of hard currency may still manage to acquire products and services through countertrade. This eliminates the dangers that may face the company such as closure. Countertrade is also another way of managing currency risks such as those due to non-convertibility of and fluctuation in currency value. Since countertrade does not involve currency, the business is never affected by the fluctuation in currency or non-convertibility (Trent, 2007). In conclusion, countertrade is one of the

Oil Prices Essay Example | Topics and Well Written Essays - 1250 words

Oil Prices - Essay Example The oil market has highly inelastic demand and supply especially in the short run mainly because there are a few if any substitutes for it. Scientists have attempted tirelessly to create solar and CNG run cars and there has been an attempt to harness nuclear power at all levels of the industrial use. Oil supply is also inelastic because of the cost of the refining and infrastructure costs incurred by the crude oil suppliers to make the oil marketable. Also associated are the costs of maintaining such infrastructure because the cost of infrastructure remains constant regardless of any output. For example when in 1973 the OPEC cartel announced a US-Israel Boycott there was a reduced supply in the overall oil output therefore for any given price level, there would be lesser oil supplied. Natural causes like earth quakes or war situations also have a significant effect on oil supply. An example is the recent disaster of the Hurricane Katrina which affected production in the Gulf of Mexico. More so the increasing industrial demand for oil in the third world countries is also a factor in the rising oil prices. In the following diagram at any given level of price, more oil is demanded and the price increases. However with regard to oil prices in the long term there are other factors at play. The long term demand and supply of oil are very much elastic. Long term demand is likely to change if the oil shortage is constant. A short term disaster may change consumer behaviour temporarily but in the long term if the supply remains short constantly the following might happen; People might start adopting to the shortage by using more fuel efficient cars, using CNG,solar power or even nuclear power. At the industrial level nuclear power or coal power can replace oil powered generators.These are slow changes but have permanent long term effects on the demand of oil. There might be increased oil exploration in areas where previously it was too difficult to start wells. This may be because a supplier is restricting the oil supply. The effect of finding new oil fields will be to break already established cartels or oligopolies. There is not just one answer to the reasons behind the rising real oil prices.This has become an issue much influenced by war and politics.The demand and supply factors are very much influential in the short term but in the long term the consumption trends and investment are greater reasons for the shifts in the demand and supp

What Happened During the Negotiation Process of Coast News Case Study

What Happened During the Negotiation Process of Coast News - Case Study Example The paper throws light on negotiation as a method of performing group decisions among the parties who are engaged possessing different choices or likings. Basically, negotiation is a procedure of getting the things done from others that are expected from them particularly in the method of executing various vital decisions. Moreover, negotiation is regarded as a deal in which the engaged parties possess a direct influence upon the final outcome of the negotiation. It requires voluntary approval on behalf of the parties those who are involved in a particular negotiation. It is also considered as a give and take process in which the actual and definite conditions of a transaction are equally agreed. It is the act or technique of bargaining in order to accomplish a commonly satisfactory agreement or objective. The other significant conception of negotiation lies in the peaceful method in which the involved parties find ultimate solutions by themselves and ultimately gain maximum control of their desired result. The negotiation process is also considered as the legal and orderly management procedure by which the governments conduct their relations with other establishments and discuss, adjust as well as manage their disagreements or any differences. In this global financial market, the most significant and crucial matter lies in policymaking. It has been identified that the policy formations are related to various deeds among the parties regarding diverse issues towards communal interests and other related factors along with avoiding increase regarding the internal conflicts among the parties. In this connection, it can be observed that negotiation is a central component of policy-making procedures which determine the different issues that are addressed by the policy makers, finds solutions and required support from the involved parties to confirm that the planned policy-making decisions are sustainable. The conception of negotiation mainly takes place for various r easons. The reasons include such as the initiative taken by the involved parties in order to generate any new aspect and to resolve a problem or a dispute between the involved parties among others. A wide range of perspectives can be used in order to understand different aspects of negotiation such as economic theories and practices, psychology, political science, communication, labor relations and law among others. The same negotiation outcome can also be understood from several different perspectives because the people or the engaged parties in the procedure of negotiation can negotiate many different aspects along with considering the necessity of the fundamental process of negotiation for them who work with other people. However, the several characteristics that are common to all negotiable situations include the presence of the involved parties which may be individuals, groups or organizations among others and conflict of interest between them that is based on the dissimilariti es regarding their different views, opinions and ideas among others along with the methods in order to manage the conflict. Moreover, the characteristics of negotiable situations also include acting as a voluntary process.

Pan-Arabism and Pan-Islamism Essay Example | Topics and Well Written Essays - 500 words

Pan-Arabism and Pan-Islamism - Essay Example eology that involves Islam as an integral part of the regulatory framework of the country (like laws) but they believe that the government needs to separate Islamic religious ideologies and bring more secular sorts of governments and therefore the Islamic teachings merely reflect as a symbol of culture and not integrated in country as a religious marker. Pan-Islamism involves the integration of Islamic states under one Caliphate or a united Islamic state or a European Union sort of international organization based on Islamic principles without taking into consideration the ethnicity while pan-Arabism only involves independence and unity of Arabs without considering religion. As a kind of religious nationalism, the ideology of Pan-Islamism distinguishes itself from rest of ideologies such as Pan-Arabism, by ruling out ethnicity and culture as principal components towards conjugation. Although both are political ideologies involving Arab nations, both have distinct targets. The Pan Arabism originated between the late nineteenth and early twentieth century as the Arab nations of the Middle East acquired more education which in turn brought in a literary and cultural renaissance in the region. This imparted to political agitation and contributed to the independence of majority of Arab states from the European administrations during mid twentieth century and from the Ottoman Empire in 1918. On the other hand, the political movement of Pan-Islamism was started by Sultan Abdul Hamid II, in Turkey, during the end of nineteenth century with the intention to fight against the westernization process and to nurture the unification on the basis of Islamic principles. With the progression of colonialism, Pan-Islamism turned to be a defensive ideology that was directed against the European military, political, missionary and economic penetration. This ideology placed the Turkish sultan as a worldwide caliph and thus all Muslims were obliged to show commitment and obedience

The 7 Habits of Highly Effective People essay Example | Topics and Well Written Essays - 750 words

The 7 Habits of Highly Effective People - Essay Example nd discussion will be useful with respect to convincing the information provided within the text and appropriately/accurately engaging it within everyday life. The first of these 7 habits that are discussed within the effects is that of being proactive. Ultimately, this is simplistic goal is one which is almost each and every individual can utilize within the course of their daily lives. For instance, by analyzing situations, understanding their determinants, and anticipating potential outcomes, be proactive individual will be more suited to maximizing their gains and situating themselves in a favorable position; regardless of the situation in question. Habits two and three are closely linked. Number two focuses upon the need to began with the end in mind. Accordingly, habit number 3 is contingent upon prioritizing goals and putting first things first. As the reader can accurately denote, both of these two habits can easily be applied within the life of the individual merely by taking time to consider the outcomes of key situations and planning the approach that would maximize their own best interests to the higher degree. Habit 4 encourages the individual to think of the â€Å"win-win†. The application that this has is for the individual to break free of the zero sum game attitude that is so oftentimes part and parcel of the way that individuals engage with situations throughout their lives. However, by understanding an problem or issue outside of the terms of personal gain or benefit, analyzing it from different perspectives can be highly beneficial in terms of creating a degree of benefit for all parties involved. Further, habit 5 was concentric upon listening prior to coming forward with potential solutions or means of integrating with a particular issue. From a personal perspective, this habit was perhaps the most beneficial to this particular student; due in part to the fact that my proactive nature oftentimes leads me to seek an immediate fix to a

Research/analyze the contemporary globalization of one place Research Paper

/analyze the contemporary globalization of one place - Research Paper Example This paper will give detailed proofs of how shanghai has undergone globalization and expanded from being local to international levels. The main mission of this paper is to enhance a better contact with shanghai. The underlying premise depicts that Shanghai is a rich city for Globalization. Instead of viewing globalization as an external factor influencing Shanghai, this paper will show how globalization is inherent in the city of Shanghai and that the investigation of the distinctive features of Shanghai starting from the abandoned factories which are now viewed as creative clusters, to the Lilong architectures, luxury malls and street peddlers lights up the world globalization both in the past and the future. The main factors that have led to shanghai globalization are the tourism attractions, the Shanghai’s resurgence, competition of the Chinese cities and the tale of two cities (shanghai and Hong Kong). There are other unmentioned factors that have seen shanghai in to globalization. Shanghai is a global city which sees itself as the city of the future. This continued belief of the Shanghai globalization is driven by the history of the city. With this in mind, questions like can shanghai reanimate the cosmopolitanism of its past? Will its attempts of fostering a culture of creativity succeed? Can it bear an urban golden age that is energetic and innovative enough to influence the rest of the world just like New York or London arise. First shanghai will be viewed as a model of development and trading partner for India. (Liu, 786). Secondly, the city will be regarded as one of the important zones of economic opportunity within the larger Chinese world. Without the global business networks of the Taiwanese, Hong Kong and the Chinese American entrepreneurs, shanghai city would not have risen to higher levels. Additionally, the city will be viewed as a magnet for the migration within the country of China. Back in the old

Elphaba from Wicked by Gregory Maguire Essay Example for Free

Elphaba from Wicked by Gregory Maguire Essay Analyze the Main CharacterThe main character named Elphaba, in the novel Wicked, raises the debate to whether evil is inherited genetically or developed by social injustice. Elphaba, having been born with a pale green skin tone and razor sharp teeth was automatically rejected by society at birth. As she grew older she developed a vast knowledge of the world around her which led her desire to be influential towards the greater good. Even though her intentions were genuinely efficacious she was labeled wicked due to the narrow views on eccentricity throughout society. This is the conflict in which Elphaba was to succumb in order to fulfill her desire to better the world. Elphaba was born a munchkinlander to the reverend of a unionist church and the daughter of a wealthy family. Even though she was born to a promising background she was destined for failure due to birth defects. Elphaba was born with green skin and razor sharp teeth because of a green elixir in which her mother ingested in large quantities during the pregnancy. These abnormal traits caused even the narrow minds of her parents to have distaste for her; her parents were afraid of her at first but later learned to love her for she had become an extremely kind and loving person. She was born with a negative connotation to her name which could possibly dampen her future. Despite the constant badgering and scrutinizing due to her irregularities Elphaba developed a mind of phenomenal capacity. Her father spent much time tutoring her in her younger years and teaching her to love knowledge. With this love for knowledge she excelled in public schooling and was accepted with full decoration to attend Shiz University. Wishing to attend Shiz to develop her brain she was soon discovered to be that of a witch with potential to develop amazing powers. She was then lead on by the head mistress madam Morrible to pursue her powers and then later to engage in a meeting with the wizard of Oz. Now, having developed a great magical ability, Elphaba was to meet the wizard who she thought could be able to help her fulfill her desire to better the world. To her surprise, it was revealed that the wizard had no power at all  and with the help of madam Morrible planned to use Elphaba as the power in order to fuel his own dictatorship. Elphaba quickly rejected the wizards proposal and went into hiding promptly. In doing so the wizard persuaded society that she was wicked because of her abnormal looks and that she was capable of destroying their Land of Oz. Society surged against Elphaba killing everyone and everything she ever loved. This drove Elphaba to lose all control and use her divine magical powers to harm the society that rejected her. This could be considered the point in which Elphaba fulfilled her title as wicked.Elphaba was born to abnormal looks with a kind heart but later became wicked because of the cruel behavior of society. If she were only given the chance to prove her intentions she may have succeeded in improving the status of the world. But due to the evil intentions of the wizard her life was thus written as the wickedest of them all.

Euthanasia Argued with Utilitarianism Essay Example for Free

Euthanasia Argued with Utilitarianism Essay â€Å"The term euthanasia originated from the Greek word for ‘good death’. It is the act or practice of ending the life of a person either by lethal injection or the suspension of medical treatment. Because of this many view euthanasia as simply bringing relief by alleviating pain and suffering† (1). I strongly agree in legalizing euthanasia in our society, and I will be applying the ethical doctrine Utilitarianism to defend my case. Euthanasia minimizes the suffering that affects those involved. Euthanasia is already legal in Holland, Luxembourg and Belgium, and permitted in Switzerland if performed by a non-doctor. In the US, the State of Washington, Montana, and Oregon have already passed laws in support of euthanasia while a recent Gallop poll finds that the vast majority of Americans continue to support right-to-die laws for terminally ill patients. The following benefits to legalizing euthanasia are: patients’ are saved from unwanted suffering, free up the nurses and doctors time for savable patients, vital organs can be saved, allowing doctors to save the lives of others, and health care cost would be reduced. Certain diseases are incurable and result in a slow agonizing death. What is the purpose to suffer endlessly till the body gives out? Imagine what it would be like to spend six months, or more, vomiting, coughing, enduring pain spasms, and suffering psychologically as well. Would it not minimize suffering, for the patient and the family and friends involved, to give the patient the option to say when they had enough? Patients can die with dignity rather than have the illness reduce them to a shell of their former selves, and lessen the suffering of their family and friends. I also believe the right to die should be a fundamental freedom of each person. Nowhere in the constitution does it imply that the government has the right to keep a person from committing suicide. After all, if the patient and the family agree its what they want to do, whose business is it anyway? Who else is it going to hurt? In a country thats supposedly free, this should be a fundamental right. Furthermore, we face a critical shortage of medical staff in this country right now, especially nurses. Recent studies from the pass five year have confirmed the obvious, that understaffed hospitals make more mistakes and provide lesser quality care. This when considered under the utilitarian doctrine is immoral because it contributes to the overall utility that maximizes the suffering, and the moral goal is to maximize the good overall. Things are only going to get worse as the baby boom generation gets older and life spans increase. Being more productive with the nurses and doctors time, the greatest happiness for the greatest number of people can be achieve, because the quality of care will increase and many lives can be saved with the time that was freed up. In addition to increasing the quality of care in hospitals, Vital organs can also be saved, allowing doctors to save the lives of others. Euthanasia allows physicians to preserve vital organs that can be donated to others, assuming the patients are organ donors. People in need of organ transplants have long waiting lists to look forward to; for hearts, kidneys, livers, and other organs that are necessary to save the lives of people who can be saved. However, if certain diseases are allowed to run their full course, the organs may weaken or cease to function altogether. Once again, we have to put the needs of the ‘living’ ahead of the needs of the ‘dying’. Finally, healthcare costs will be reduced, which will in turn lower insurance premiums. Consider the huge cost of keeping a dying patient alive for several months. You must pay for x-rays, lab tests, drugs, medical staff salaries, etc. The overall net worth is monstrously high. It is not unheard of for medical costs to equal $50,000-100,000 to keep some patients alive. We have to ask ourselves, is this the best way to spend our money when the patient himself would like to die? Wouldnt the money be better spent on the patients that can be saved? Also, consider the drag on a dying patients net worth. Most people want to be able to leave their children and grandchildren with something when they die. Medical costs eat into that estate. As Medicare, and other government programs accelerate the US towards bankruptcy, anything that causes a decrease in total costs must be brought forward for consideration. In conclusion, Euthanasia minimizes the suffering that affects those involved, and should be universally legalized in the US. As I mentioned before patients can die with dignity rather than have the illness reduce them to a shell of their former selves, and lessen the suffering of their family and friends. We can free up the nurses and doctors time for savable patients , and euthanasia allows physicians to preserve vital organs that can be donated to others. Healthcare costs will be reduced, which will in turn lower insurance premiums.

Attaining The Good Life Philosophy Essay

Attaining The Good Life Philosophy Essay Everyone should want to live the good life. Along with attaining the good life there are many definitions and interpretations of how to get there. People all around the world strive to live the good life each day. What may seem ordinary and boring to someone could be a dream or fantasy for someone who is less fortunate. There are two great days in a persons life- the day he is born and the day he discovers why he was born. In other words, when he discovers what he was meant to do with his life. There are plenty of people who have a desire to live the good life and really make the most of the fun available to them. People who have lived the good life by my definition which is one that has a balanced lifestyle, accomplished goals and dreams which are beneficial to a person and their loved ones, an education, and last but not least having stability through relationships, work, health, and money include Aristotle and Plato. Plato and Aristotle each had ideas on how to proceed with improv ing the society in which they were part of during their lifetime. It is necessary therefore to analyze their different theoretical approaches regarding their philosophical perspectives. A child in the less-developed parts Africa could only dream of living the life we live. They would see the good life as having an education, a safe place to live, clean food and water, and a more promising future. These things are given to us and should be implemented into our lives. Instead, we often find ourselves complaining about not having brand name clothes, or not going out to eat, or having to do homework. Many attempts have been made throughout history to better define the word happiness, and the two best-known philosophers in history, Plato and Aristotle, spent much of their studies on the subject. A good and happy life is one in which pleasures outweigh the pains overall. Many questions have been asked about the good life and happiness. People always answer those questions with their lives, and we see many different ideas of the good life and happiness playing out in the strivings of humanity to live well and be happy. Both Plato and Aristotle felt that happiness was an important factor of life. Platos notion of happiness was significantly different from those with normal views. He spent as much time undermining the traditional understanding of the good life as to describing his own conception. Plato considered happiness as a state of flawlessness that is hard to apprehend because it is based on metaphysical presuppositions that appear unclear for ordinary understanding. Aristotle s peaks of the good life as the happy life; he does not mean that the good life is merely one of feeling happy or amused. Rather, as the good life for a person is the active life of functioning well in those ways that are essential and unique to humans. Aristotles idea of the good life is very similar to mine because my definition the good life is merely one with a balanced lifestyle, accomplished goals and dreams, receiving an education, and stability in all aspects of life. These similarities and differences can be observed by exploring what Aristotle and Plato taught. Both Aristotle and Plato see the good life as the state in which a person exhibits total virtue. A virtue is total moral excellence. However, these philosophers disagree on the definition of virtue, and its relevance to happiness. Virtue is an essential component of the good life according to Aristotle.  The good life cannot be identified with virtue because being virtuous is consistent with leading an inactive domicile or with suffering greatly. As Plato reasoned, total virtue shows only when his desires have been extinguished. Aristotle argues that the good life is different for each individual because each person will have different virtues. Plato sees the good life as being achieved through the perfect love and lack of desire, while Aristotle believes that the good life is achieved through a perfect state that causes its citizens to act upon their virtues Aristotles ideas seem more practical and easier to follow whereas Platos works seem more complicated. Many people are unhappy because they fail to set or attempt to achieve goals. One must set new goals for themselves and do something each day towards its accomplishment. Being true to oneself is a must when setting goals. One must also keep in mind in order to live the good life the goals made should be positive so once they are achieved, only good things will come out of it. The worst thing in life is to live by what others say. Plato said, Apply yourself both now and in the next life. Without effort, you cannot be prosperous. Though the land be good, You cannot have an abundant crop without cultivation. One should live life on ones own terms and should always keep in mind that it is possible to live ones dreams. Aristotle said, Everyone who can live according to his own choice should adopt some goal for the good life be it honor or reputation or wealth or culture-a goal that he will keep in view in all his actionsà ¢Ã¢â€š ¬Ã‚ ¦ (Mintoff 159). Ultimate happiness occurs when a perso ns actions and goals which are virtuous. The effects of lack of motivation have a negative impact on people. One will miss the sense of accomplishment and the satisfaction that comes with succeeding on a big scale. He will also lose the respect of his peers and will be excluded from the winners circle. He will no longer feel in control of his own destiny and in fact be a victim of circumstance. He will tend to earn far less than people of lesser intelligence and ability. One will also worry about the future because they fear they may not be able to deal with things. In 2006, the movie, The Pursuit of Happiness, was released. This movie was based on the true story of Christopher Gardners life. Gardner was a bright and talented employed salesman. He continued to struggle making ends meet, Gardner found himself and his five-year-old son evicted from their San Francisco apartment with nowhere to go. He and his son endured many hardships, including living in shelters and in public restrooms. In pursuit of his dream of a better life for the two of them, Gardner landed an internship at a prestigious stock brokerage firm. Although there was no salary, he accepted with the hope that he will end the program with a job and a promising future. He continued to honor his commitment as a loving and caring father, using the affection and trust his son has placed in him as an impetus to overcome the obstacles he faced. On the last day of the internship, he was called into an office. Chris was told him that he has been an excellent trainee. Aristotle took on a task similar in some respects to the one Plato conveyed out in the Republic. One of Platos main points is that it is a great advantage to set up a hierarchical ordering of the elements in ones soul, Unlike Aristotle, who would bring philosophy back to earth, Plato held that the unseen, heavenly, eternal things are more real that the things of our world, (Boyleston) and he shows how the traditional virtues can be interpreted to nurture or show the proper relation between reason and less rational elements of the psyche. Aristotles function argument shows in a general way that our good lies in the authority of reason, and the detailed studies of the particular virtues reveal how each of them involves the proper kind of ordering of the soul. Aristotles goal was to come to conclusions like Platos, but without relying upon the Platonic metaphysics that takes on a fundamental role in the argument of the Republic. The word metaphysics is defined as the study or theory of reality sometimes used more narrowly to refer to transcendent reality, that is, reality which lies beyond the physical world and cannot therefore be grasped by means of the senses. Plato believed in an inside out view of metaphysics which shows two realms to our reality the realm of changing, becoming things and a realm of fixed, and being forms, which are unchanging and that all things owe their reality. Aristotle saw in his outside in view, that there was only one level to our reality and that in it forms are found only within particular things, which have both form and matter. If there were not individual round things, there would be no such thing as the Form roundness. Forms do not exist separately or apart from particulars. Roundness, for example, has n o independent existence apart from particular round things. One cannot think the Form roundness without thinking of a particular round thing. The importance of education cannot be measured because it determines ones future. Its value is unmatchable. Without it, there will be ignorance, frustration, anger, and demise. With it, solutions, alternatives, and new ideas can be brought forth to further improve life itself. John Milton said, Nevertheless to write now the reforming of Education, though it be one of the greatest and noblest designs that can be thought on, and for the want whereof this Nation perishes . . .the knowledge and the use of which, cannot but be a great furtherance both to the enlargement of truth, and honest living, with much more peace. (Milton 96). We would not let uneducated officials run our country. As we learn from our mistakes, we are able to improve the next time around. Without education, improvement and progress would never be achieved. There is no greater purpose than using the mind to everyones best advantage because it is a gift given by God. Plato stated in the Republic, When the minds eye re sts on objects illuminated by truth and reality, it understands and comprehends them, and functions intelligently; but when it turns to the twilight world of change and decay, it can only form opinions, its vision is confused and its beliefs shifting, and it seems to lack intelligence (Plato). Both Plato and Aristotle concur that a good education is the way to attain virtue, but they disagree on how a person should be educated because of his differing views on the cause of virtue. By the means of education only ones potential can be used to maximum extent. Education teaches how to think, how to work properly, and how to make decisions. Through receiving an education, one can make a separate identity. Aristotle rejects the existence of Platos forms in general and the form of the good in particular; and he rejects the idea that in order to become fully virtuous one must study mathematics and the sciences, and see all branches of knowledge as a unified whole. Aristotle said, Education is an ornament in prosperity and a refuge in adversity. Aristotle believed that education should begin from birth and should involve changing the childs habits and forming his reason so that his nature, habits, and reason will align. Plato believed that virtue comes from an understanding of true beauty, which exists only in the higher plane of the world. Plato also believes that education should begin when the child is ready to love another. A valuable effect of education is creativity. Creativity can build a bridge in between seemingly different concepts of information or knowledge. People without morals will never do beneficial deeds in their life. A lack of morals in life is a huge problem. A person without morals is one who does not care to help others, who does not care to put themselves in others shoes, and who thinks he is better than everyone else. This is a common trait in wealthy people as well. However, not all wealthy people are like this. Those who are will never know what it is like to live a life a poor person lives, nor will they be concerned. They do not think it is necessary to give to the poor because they feel it is their own money. A person with a lack of morals cannot tell the difference between right and wrong. They have never been taught or never acknowledged true morals. He that has improved the virtue or advanced the happiness of one fellow-creature, he that has ascertained a single moral proposition, or added one useful experiment to natural knowledge, may be contented with his own performance, and, with respect to mortals like himself, may demand, like Augustus, to be dismissed at his departure with applause (Johnson 122). Lack of morals connects to the reasons why people make bad decisions in life. When people do drugs and drink uncontrollably, they see nothing wrong with it because no one told them it was wrong. If they were told, they ignored those who tried to save them from a life of failure. It is sad to see the amount of people who have addictions to certain things and rely on those things for survival. However, these addictions will never help, rather it will hurt them and effect he people around them as well. Lack of morals also leads to violence. Without evident morals people would just turn to violence in stressful situations. It is a proven fact that lack of morals leads to crime. Mary Wollstonecraft said, And, when you are examining your heart, if it would not be too much like mathematical drudgery, to which a fine imagination very reluctantly stoops, enquire further, how it is consistent with the vulgar notions of honesty, and the foundation of moralitytruth; for a man to boast of his vir tue and independence, when he cannot forget that he is at the moment enjoying the wages of falsehood; and that, in a skulking, unmanly way, he has secured himself a pension of fifteen hundred pounds per annum on the Irish establishment? (Wollstonecraft 129). It is morals that will make a person who they are. A balanced lifestyle is vital in living the good life. Ones lifestyle is made up of everything he does for example, work, school, social life, and of course personal time. A balanced lifestyle is a collection of all the activities and places that characterize who one is as a person. Ones lifestyle has an emotional impact on. If ones lifestyles net effect leaves him feeling bad about himself then changes in it are needed. Otherwise, it can lead to stress and depression. If one can accommodate all his activities and fit them in his schedule allowing time to relax and do things for himself, not only will he be happy but everyone around him will be as well. If ones lifestyle isnt balanced, he could find great stress-reduction benefits in taking a thorough inventory of his life and how he spends his time, and making changes. First, one must determine which areas were lacking, and then work on building up those areas. Stress is a normal physical response to events that make one feel threat ened or upset ones balance in some way. If one dwells over a stressful situation not only will they be able to see the good out of the situation but it could also lead to pain of any kind, heart disease, sleep problems, and depression. Keep in mind that there is always some good in every bad situation. In order to live the good life one must be able to handle stressful situations. Socializing with friends and family is also an important part of healthy living. Having a healthy social life means having a few close friends and confidants that one enjoys being with to share ideas, discuss important personal issues, and have a few good laughs. Being able to express oneself and sharing feelings will help one as he is going on with life because he will know that he has friends to talk to when times go bad. Bottling feelings inside will just hurt oneself more and will not be able to enjoy things he used to because of whatever burden he is going through. He will also withdraw themselves from all social happenings, which may give his friends the impression that something is being hidden. Keep in mind, not every detail has to be shared but being able to share thoughts and feelings help one feel more relieved and often helps with taking that extra load off ones back. For the purpose of living one has to assume that the personality is solid, and the self is an entity, and to ignore all contrary evidence. And since to ignore evidence is one of the characteristics of faith, I certainly can proclaim that I believe in personal relationships (Foster 182). Plato and Aristotle agree on the importance of interpersonal relationships in the quest for the good life. Both agree that interpersonal relationships account for the education of individuals, but Aristotle goes further because he sees attaining the good life as societal. By my definition of the good life, one must be positively stable in every aspect of his life. Being financially stable provides a healthy and safe way of living. Nevertheless, he will be able to support themselves and his family in the matter of food, water, and shelter. Money will always be a worry factor but if money is handled the right way then it is easy to remain stable. Good, stable health keeps ones mind sharp, doctor bills low, a longer lifespan in some cases, and lets one work more to make more money. Plato agreed with this and said, Lack of activity destroys the good condition of every human being, à ¢Ã¢â€š ¬Ã‚ ¨while movement and methodical physical exercise save it and preserve it. One must remain active because a sedentary lifestyle is not beneficial to ones health. The good life is simply success though stability, accomplished goals and dreams, and a balanced lifestyle. Peace comes with contentment. Harmony is achieved through balance. Stability revolves around rationalization. The good life with out either element; contentment, balanced rationalization cannot be achieved in its true essence. If we started to appreciate what is given to us we would truly see how easy it is to fully understand and live the good life. Lets make the best out of our life for those kids in Africa and other third world countries. Lets better ourselves so we can make a difference so those unprivileged people can live the good life as well. It is obvious that both Plato and Aristotle had a different concept of the good life, but their ideas behind living the good life support my opinion. Human happiness is the primary concern for both Plato and Aristotle in their works of literature. Since happiness is almost a universal emotion their conclusions on the cause of happiness are similar. However, Plato and Aristotle are completely different individuals, so the causes of their happiness are completely different. Achieving the good life was viewed by both philosophers as being a life-long task with several aspects to keep in mind. Their basic conceptions and appreciation of life were prominent throughout their studies of how to achieve the good life. Sometimes, big effects come from little causes. For example, when making bread one has to use flour and water and then he knead the dough. If he forgets to add just a little bit of yeast, he will end up with an unappetizing hockey puck. A big effect, like a healthier person, calls for a lot of big causes, like eating better and exercising more. Sometimes just a little change can make a big difference. To live the good life one must go through the whole process of trial and error.

UCTA law essay :: essays research papers

C. THE UNFAIR CONTRACT TERMS ACT 1977 The basic purpose of UCTA 1977 is to restrict the extent to which liability in a contract can be excluded for breach of contract and negligence, largely by reference to a reasonableness requirement, but in some cases by a specific prohibition. S.6(2) states that as against a person dealing as consumer, liability for breach of the obligations arising from ss.13, 14 or 15 of the Sale of Goods Act 1979 (seller's implied undertakings as to conformity of goods with description or sample, or as to their quality or fitness for a particular purpose) cannot be excluded or restricted by reference to any contract term. Exclusion clauses subject to reasonableness S.6(3) states that as against a person dealing otherwise than as consumer liability for breach of the obligations arising from ss.13, 14 or 15 of the Sale of Goods Act 1979 can be excluded or restricted by reference to a contract term, but only in so far as the term satisfies the requirement of reasonableness. The Act gives the greatest protection to consumers. Under s12(1) (1) A party to a contract  ´deals as consumer ´ in relation to another party if - (a) he neither makes the contract in the course of a business nor holds himself out as doing so; and (b) the other party does make the contract in the course of a business; and (c) in the case of a contract governed by the law of sale of goods or hire-purchase, or by section 7 of this Act, the goods passing under or in pursuance of the contract are of a type ordinarily supplied for private use or consumption. (1A) But if the first party mentioned in subsection (1) is an individual paragraph (c) of that subsection must be ignored. Peter Symmons & Co v Cook [1981] 131 NLJ 758 R & B Customs Brokers v United Dominions Trust Ltd [1988] 1 WLR 321. Peter Symmons & Co v Cook (1981) 131 NLJ 758 The plaintiff firm of surveyors bought a second-hand Rolls Royce from the defendants which developed serious defects after 2,000. It was held that the firm was acting as a consumer and that to buy in the course of a business 'the buying of cars must form at the very least an integral part of the buyer's business or a necessary incidental thereto'. It was emphasised that only in those circumstances could the buyer be said to be on equal footing with his seller in terms of bargaining strength.

Forest Application Vs. Agricultural Application Essay -- Nature Sludge

Forest Application Vs. Agricultural Application There is increasing interest in using forest systems for the treatment of wastewater sludge. Forest application offers several advantages over agricultural application. There is usually a long period of time between the application and removal of the crop. This gives an opportunity for organic compounds to decompose. Another advantage is that there is less of a chance that organic or inorganic compounds will enter the food chain after harvest. Trees benefit from sewage sludge through increased growth rates. In an oak forest in northern Michigan, sludge was applied at a rate of 8 Mg dry solids/ha to provide 400 kg/ha of nitrogen. Tree diameter growth was increased by 63% over areas that had no application (Nguyen et al. 1986). In loblolly pine stands in South Carolina, basal area growth was increased by 46% and tree volume by 33% by the application of sludge (McKee et al. 1986). Sludge increases the productivity of understory vegetation on poor-quality sites. Herbivorous animals benefit for the increased quantity and quality of vegetation(increased phosphorous and protein levels)(Haufler and West 1986). Sludge may be applied to all ages of forest, from clearcuts to mature forest. However, each growth stage has advantages and disadvantages. Clearcuts offer economical application, since temporary spray irrigation or solid spreaders may be used. The disadvantage is that applying high nutrient levels will increase weed growth and subsequent small mammal populations, making establishment of trees difficult. Application to young forests eliminates tree survival problems. However, overhead application is required due to small tree heights. This dictates that application be d... ...es. In Cole, D. W, C. L. Henry, and W. L. Nutter, eds. The Forest Alternative for Treatment and Utilization of Municipal and Industrial Wastes. University of Washington Press. Seattle, Washington. Nguyen, P. V., J. B. Hart,Jr., and D. M . Merkel. 1986. Municipal sludge fertilization on oak forests in Michigan: Short-term nutrient changes and growth responses. In Cole, D. W, C. L. Henry, and W. L. Nutter, eds. The Forest Alternative for Treatment and Utilization of Municipal and Industrial Wastes. University of Washington Press. Seattle, Washington. Red, J. T., and W. L. Nutter. 1986. Municipal wastewater renovation on a coastal plain, slash pine land treatment system. In Cole, D. W, C. L. Henry, and W. L. Nutter, eds. The Forest Alternative for Treatment and Utilization of Municipal and Industrial Wastes. University of Washington Press. Seattle, Washington.

Motivation Theories And Techniques A Manager Can Incorporate In An Orga

Motivation Theories And Techniques A Manager Can Incorporate In An Organization Introduction Motivation is difficult to explain and practice. However motivation is still the one thing that makes people productive in their jobs. Whether the motivation is tangible or not it all depends on the individual and how management takes the information and applies it. There are many theories and practices that can be studied and applied to any situation. Motivational theory are studied and practiced by theorist and companies to increase productivity. According to Jerald Greenberg (1999) scientist have defined motivations â€Å"as the process of arousing, directing and maintaining behavior towards a goal†. The act of arousing is related to the desire and vigor to produce. Directing is the election of behavior, and maintenance is the inclination to behave a certain manner until the desired outcome is met (Greenberg 1999). Much of the motivation theories will be related to the definition provided. All major motivation theory along with the method to successfully motivate your employees will be introduced. The theory and method that a manager may choose to use will depend on the environment and on the individual. There are two types of motivation theories content and process. The Content theories are based on the basic need and drives. The other theories focus on the process by which people are motivated (Auth, 1999). Content Theories Content theories of motivation focus on this question: What causes behavior to occur and stop? The answers usually center on (1) the needs, motives or desires that drive pressure and forces employees to action and (2)employees' relationships to the incentive that lead, induce, pull and per... ...es Accel Team. (1999) Team Productivity Improving Resources. Web 15 April 2015 http://westrek.hypermart.net Auth, M. (1999) Lecture on Motivation- 2/24/99 & 3/1/99. Carson: CSUDH Cook, M. (1991). 10-Minute Guide to Motivating People. New York: Alpha Book Greenberg, J. (1999) Managing Behavior in Organizational (2nd Ed.). New Jersey: Prentice Hall Learning, Reinforcement, Reward System and Self-Management Teams. Web 15 April 2015 www.emporio.edu Nelson, B (1997). 1001 Ways to Energize Employees. New York: Workman Publishing Norwood, G (1999). Maslow's Hierarchy of Needs. Web 15 April 2015 www.conect.net/georgens/maslow.htm Pepitone, J. &Bruce, A. (1999) Motivating Employees. New York: McGraw Hill Spitzer, D. (1995). Super Motivation. New York: AMACON. Wheaton & Cameron.(1998) Developing Management Skills 4th Ed. Addison –Wesley Inc

Telecity Group Plc Financal Statement Analysis

Submitted in fulfillment of assignment 1 of Financial and Management Accounting course Telecity Group plc Background Founded in 1998 with the establishing of the first data centre in Manchester, Telecity Group plc is operating a carrier-neutral data centre in Europe to support digital economy. It is a combination of TeleCity Limited, Redbus Interhouse Limited and Globix Holdings (UK) Limited. As a leading provider of data centre services, Telecity Group plc is listed in London Stock Exchange.In the meanwhile, it is is a constituent of the FTSE 250, FTSE techMARK 100 and FTSE4 Good indices. Driven by the rapidly increasing of digital economy, Telecity Group has been targeting to build secure, resilient and highly-connected colocation environments for the IT and telecoms equipment, to which customers can outsource their telecoms, web and IT infrastructures. For this purpose, Telecity Goup has launched the demand-driven data expansion programme, which is expanding its data center capaci ty through Europe.This European-based programme is expected to increase customer power capacity, which will in turn bust company economic of scale. Furthermore, as an Information Technology Company, Telecity Group has been highly relying on high and new technology to attract new customers and increase profits. Thus, much effort has been put into company’s ability to innovate new products and services in terms of data accessibility, security and specialty. Focusing on evaluating the implementation of its growth strategy, this paper will analyse it is financial statement base on the basic financial ratios.Ratios Analysis Introduction This section will evaluate Telecity Group plc’s financial ratios in detail. Other than looking at the past and present performance trends of the Group, this essay will also discover the company’s financial performance in comparison to Datacenter industry overall. Consequently, company management team will be able to determine the shor t term forecast of future performance. Furthermore, the analysis in this section can give guidance to investors by providing data and giving realistic view of Telecity Group’s inancial position and comparison to the industry. Profitability Ratios Given the important role profit plays as financing both dividends to shareholders and retained earnings, it is the main measure of financial performance. Figure 1 Profitability Ratios (GPM- Gross profit margin, OPM- Operational profit margin) As can be seen from figure 2, the gross profit was dramatically increased from 52% to 56 % through year 2010, and there was impressively improvement for year 2011.This can be explained by company’s successfully implementation of its growth strategy. On one side, driven by the high demanding of digital economy, the company has been focusing on increasing earnings by expanding data centre capacity and adopting new technology. On the other hand, along with the growth there is high cost. Howe ver, the even higher revenue growth still made the growth of gross profit margin. Operation profit was slightly decrease in year 2011, which implies high administrative costs in 2011. This is mainly because of a total amount of ? ,510,000 provisions respect of certain leases and the acquisition with Data Electronics and UK Grid, the costs of which were accounted in operational exceptional items in consolidated income statement. Figure 2 Profitability Ratios (PreTPM- Pre-tax profit margin, PostTPM- Post-tax profit margin) The pre-tax profit margin has also significantly improved from near 23. 5 % to about 25 % in 2011. One of reasons of this improvement is the gains on foreign exchange. The most important reason should be the write off of costs incurred on refinancing, which was an ? 00m five-year financing agreement with Barclays, HSBC, Lloyds Banking Group and RBS from last year. Unlike PreTMP, post-tax profit margin has dropped impressively to about 17. 6 %. This may be mainly bec ause of the dramatically increment in both current tax and deferred tax. Figure 3 Profitability Ratios (ROCE- Returns on capital employed, ROE- Returns on equity) Figure 3 shows that The Telecity Group’s average ROE is comparable to industry ratio which is 7. 1% up to year 2010. However, in terms of growth, the trend is dramatically going down from 2009, which is despite the fact that both total equity and profit after tax have been improved.However, the growth of profit was not in pace with the equity. In fact, this makes sense when take into account the company’s expansion strategy, which has been being successfully implemented by setting up new data centres across Europe. A big money has been invested in this expansion program, which in turn provided the company high potential turn-over. In general, financial analysts consider return on equity ratios in the 15-20% range as representing attractive levels of investment quality. In this sense, the company’s perf ormance is healthy with regards to efficiency of profitability.ROCE is one of Telecity Group key performance indicator, which is added to evaluate company’s strategy of focusing earnings return from investment. ROCE was decreased during year 2011, which was due to the company’s capacity expansion programme and acquisitions’ effect. Even though, the company’s performance in terms of generating returns is healthy in comparison with industry average rate at about 8%. Liquidity Rations Liquidity ratios are to measure a company's ability to pay off its short-term financial obligations (Atrill and McLaney, 2011).Figure 4 Liquidity Ratios In theory, the higher current ratio is better as it clearly identifies the company’s ability to pay off short debts fund its on-going operations. (Investpedia, 2009) In the case of Telecity Group, its average current ratio shows that the current assets are not able to cover its current liabilities. This is mainly because the company has invested a big money into company’s capacity expansion program and acquisition, which are holding most of company’s capital. However, the average rate is comparable to the industry as a whole at 0. 8. Trade receivable days are healthy between 25 and 40 days over the year from 2009 to 2011, there is even a decrease from 40 days to 35 days in year 2011. This is due to the demanding digital economy market. Financial Gearing Financial gearing happens when business is financed in a way of borrowing (Atrill and McLaney, 2011). The analysis of gearing ratios is to evaluate the business’s level of gearing, which is the key factor of assessing risk. Figure 5 Gearing Rations (D/E- Debts to equity, ND/E- Net debt to equity)Figure 5 shows that gross debt to equity has increased from about 30% to over 60% in year 2011 after a slightly decreasing in year 2010, which indicates Telecity Group is highly geared in 2011. This is because the significantly increase of non-current borrowing for company’s capacity expansion program and the two acquisitions. Net debt to equity is concerned with company cash to repay the borrowings. It has impressively increased to more than 60% as well demonstrating that risk exists at Telecity Group’s failure. Figure 6 Gearing Ratios (IC- Interest covre, NIC- Net interest cover) Interest cover ratio measures the amount of operating profit available to cover interest payable(Atrill and McLaney, 2011)†. As can be seen from figure 6, gross interest cover has fallen from 11 % to 10. 4 % in 2011. In terms of net interest cover which takes into account finance income, the cover ratios were slightly increased. Overall, the figures are showing that Telecity Group has the strong ability to service its debt. Cash flow analysis CFPS is concerned with the company ability of generating cash. Therefore, it is commonly referred by analysts for more accurate measure of a company's financial situation.Figure 7 Cash flow ratios (EPS- Earnings per share) The CFPS has increased from 37 pence in 2009 to 60 pence in 2011. The EPS is averagely higher then CFPS as we would commonly expected. Both EPS and CFPS have increased over the two years. The main reasons for the increase and the difference between CFPS and EP as follows: 1. Movement in foreigner exchange 2. Movement in trade receivables and trade payables 3. Depreciation charge 4. Cost of exceptional items To sum up, the net cash flow from operating activities has significantly improved by 25 % to over ? 120million. Over ? 00 million was spent on investment activities, which include capacity expansion program and acquisition activities. Investment analysis â€Å"Investment ratios are designed to help shareholder to assess the returns on their investment† (Atrill and McLaney, 2011). Earnings per share have risen from 19p to 21p in 2011, which is basically because of the increasing profit margin over the year. Conclusion As can be s een from above, the Telecity Group plc has gone through a stable healthy financial year with regards the implementation of its growth strategy. Telecity Group’s profitability stayed stable and healthy in the near two years.The low profit increment was due to the company’s expansion and acquisition strategy. Given the fact that data centre services is demanding in digital economy, Teleicty Group’s successfully expansion and acquisition will in turn make big returns. Liquidity is poor in terms of ability to cover its current liabilities. However, given the industry ratio being 0. 58, it is comparable healthy in the market. Furthermore, the short trade receivable days imply the high market demands in the data centre industry. Company’s gearing has risen to extremely high level due to its growth strategy.From investor’s perspective, there would be risk of investing in the case of company’s failure. However, take into the consideration of the cha racters of data centre industry, which are demanding the high capacity, connectivity and flexible services, Telecity group are in no way to failure as it has achieved successful implementation of its business across Europe and gained the potential of attracting new contract with exiting as well as new customers. Overall, the Telecity has been seeking the best practise within the data centre industry as a leading provider of premium carrier-neutral data centres.As the result of its successful capacity expansion and acquisitions, the further high turnover is inevitably. Appendix 1 Profitability| Gross Profit Margin| =| Gross Profit/Revenue%| ? | ? | 2009| =| 88,727| /| 169,383| %| =| 52. 4%| 2010| =| 109,773| /| 196,397| %| =| 55. 9%| 2011| =| 134,701| /| 239,818| %| =| 56. 2%| ?| Operating Profit Margin| =| Operating profit/Revenue%| | ? | 2009| ? | 39,102| /| 169,383| %| =| 23. 1%| 2010| =| 55,173| /| 196,397| %| =| 28. 1%| 2011| =| 65,359| /| 239,818| %| =| 27. 3%| ?| Pre-tax profi t Margin| =| Profit before tax/Revenue%| ? | ? | 2009| =| 38120| /| 169,383| %| =| 22. %| 2010| =| 45,941| /| 196,397| %| =| 23. 4%| 2011| =| 59,438| /| 239,818| %| =| 24. 8%| ?| ? | ? | ? | ? | ? | ? | ? | Post-tax profit Margin| =| Profit after tax/Revenue%? | ? | 2009| =| 34722| /| 169,383| %| =| 20. 5%| 2010| =| 38,031| /| 196,397| %| =| 19. 4%| 2011| =| 42,641| /| 239,818| %| =| 17. 8%| | Return on Capital Employed| =| Operating Profit/Total Capital employed| ? | ? | 2009| =| 39,102| /| (80,467+218,931)| %| =| 13. 1%| 2010| =| 55,173| /| (80654+257,545)| %| =| 16. 3%| 2011| =| 65,359| /| (183,451+298,027)| %| =| 13. 6%| | Return on Equity| =| Profit after Tax| /| Equity| %| ? ? | 2009| =| 34722| /| 218,931| %| =| 15. 9%| 2010| =| 38,031| /| 257,545| %| =| 14. 8%| 2011| =| 42,641| /| 298,027| %| =| 14. 3%| Liquidity| Current Ratio| =| current Assets/Current Liabilities | 2009| =| 51,623| /| 82,961| =| 0. 6 | ? | ? | 2010| =| 46,501| /| 82,474| =| 0. 6 | ? | ? | 2011| =| 48,398| /| 103,283| =| 0. 5 | ? | ? | ?| Trade payable days| =| Trade payables/Cost of Revenue*365| 2009| =| 47,089| /| 80,656| *| 365| =| 213days| 2010| =| 47,085| /| 86,624| *| 365| =| 198days | 2011| =| 57,935| /| 105,117| *| 365| =| 201days | ?| Trade receivable days| =| Trade receivable /Revenue? | 009| =| (19,483-6,975)| /| 169,383| *| 365| =| 27days| 2010| =| (22,139-746)| /| 196,397| *| 365| =| 40days| 2011| =| (26,365-3,560)| /| 239,818| *| 365| =| 35days| Gearing| Debt to equity| =| Non-current borrowings/Equity%| 2009| =| 80,467| /| 218,931| %| =| 36. 8%| 2010| =| 80,654| /| 257,545| %| =| 31. 3%| 2011| =| 183,451| /| 298,027| %| =| 61. 6%| ?| Net debt to equity| =| Borrowings less cash/Total Equity%? | 2009| =| (80,467-32,140)| /| 218,931| %| =| 22. 1%| 2010| =| (80,654-24,362)| /| 257,545| %| =| 21. 9%| 2011| =| (183,451-22,033)| /| 298,027| %| =| 54. 2%| | Interest Cover| =| Operating profit/Interest expense ? 2009| =| 39,102| /| 3788| =| 10. 3| ? | 2010| =| 55,173| /| 5,017| =| 11| ? | 2011| =| 65,359| /| 6,300| =| 10. 4| ? | ?| ? | ? | ? | ? | ? | ? | ? | Net Interest cover| =| Operating profit/Net Interest expense| *Net interest expense=Finance expense-interest? | 2009| =| 39,102| /| (3788-117)| =| 10. 7| ? | 2010| =| 55,173| /| (5017-11)| =| 11. 0 | ? | 2011| ? | 65,359| /| (6300-103)| =| 10. 5 | ? | Cash Flow| Cash flow per share| =| Net cash flow from operating activities/Number of equity share issued| 2009| =| 74,017| /| 198,092| =| 0. 37365| =| 37. 4p| 2010| =| 96,380| /| 198,092| =| 0. 86542| =| 48. 7p| 2011| =| 120,554| /| 198,892| =| 0. 606128| =| 60. 6p| Investment| Earnings Per Share| ? | ? | 2010| =| 19. 0p| 2011| =| 21. 1p| References Atrill, P. and McLaney,P. (2011) Accounting and Finance for Non-Specialists. 7th. ed. Essex: Pearson Education Limited. Telecity Group plc Annual report and accounts 2011 Data centres at the heart of the digital economy, 2011 TelecityGroup. Telecity Group plc Annual report and accounts 2010 Data centres at t he heart of the digital economy, 2010 TelecityGroup. http://www. investopedia. com/terms/c/currentratio. asp, Investopedia.

Symbolism in “The Natural”

The novel The innate(p) by Bernard Malamud is an excellent peace of sports literature. It follows the romance of Roy Hobbs as he is reaching elder age in the game of base earth. The mend follows his initial talent in a scene set years forwards the main plot. Sixteen years by and by the man is playing for a losing aggroup but can still bacchanal the audience with his raw talents. As the report progresses Roy is characterized by his actions and through the way the financial backing characters view him. One symbol that make this work much resounding is the cracking of Roys back in the climatical game.This event has a lot of unavowed meaning, and helps convey Malamuds theme to the audience. The commencement scene in the story is where Malamud expresses the direct of talent wonderboy, as he is dear c solelyed, possesses. He is squaring finish off against a banging league allstar known as the Whammer At thirty-three the Whammer still enjoyed exceptional eyesight. He sa w the ball spin off Roys fingertips and it reminded him of a white pigeon he had unplowed as a boy, that he would aerate into flight by flipping it into the air.The ball flew at him and he was conscious of its bird-form and white flap wings he heard a noise like the bang of a firecracker at his feet and Sam had the ball in his mitt. Unable to believe his ears he heard Mercy in looking at a reluctant strike. (Malamud). This quote is significant because it expresses the capableness of the protagonist. It is through these great feats of ath allowic gallantry that we the reader gets to respect him. It makes the plot more important to the reader, as well. This all leads up to the finale with Hobbs putting it all on the line.The aspect of love is a component to this novel. While Roy is everything to be esteem in the athletic sphere, he shows a deeply human aspect to his character in his dealings with his love wager Noticing Toomey watching her, Roy stole a nimble look. He caught t he red dress and a white rose he was drawn by the feeling that her smile was for him she seemed to be lacking(p) to say something, and then it flashed on him the tenableness she was standing was to show her confidence in him he became aw ar that the night had feast out in all directions and was fill with an unbelievable fragrance. (Malamud) Malamud gives his character a genuinely human characteristic which makes him all the more enduring. As the novels climb action takes place, the naturals intentions are called into question. During the climatic scene, Roy unsavourys a ball into the stands that injures Iris. During this at bat, Roy as well as splits his bat, named wonder boy, into 2 pieces. This is a multilayered piece of symbolization which helps express the causations true intentions upon writing this novel. The detail that he injures Iris expresses how he is painful sensation the ones he loves through his sports persona.He must rectify the relationship among his ath letic personality and his human one. It is also significant how it happened on a foul ball, which suggests a seedy side to the tone of this event. Finally, the fact that his bat is split into two pieces shows that he is finally ready to mint on from the game he washed-out his flavour pursuing. In a confabulation late in the novel Roy says this splendiferous quote Experience makes good the great unwashed better. She was staring at the lake. How does it do that? by their suffering. I had enough of that, he express in disgust. We create two lives, Roy, the life we learn with and the life we live with afterward that. Suffering is what brings us toward happiness completely it taught me was to stay aware from it. I am sick of all I have suffered. She shrank away a little. (Malamud) This is a readjustment way to leave the reader of the noel, and let them know what Malamud was getting at. The characterization and symbolism of this book really make it a significant contributi on to sports literature. He is a larger than life figure with on the whole human emotions. He is an epic superstar for a contemporary period, and Malamud communicates this beautifully.